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Posts Tagged ‘launch cake’

4 Mar
Posted by Jane

Rising to the top: Bigger, better, stronger website launched for Rise Network

rise_banner

The journey

We’re proud to have worked with Rise Network since their name change from Hills Community Support Group in 2012. The organisation has evolved and grown extensively in this period – taking some pretty challenging changes in their stride.

The original website we designed and built was always created as a stage 1 and was not responsive by choice. Rise Network wanted to spend the rest of the allocated budget on staff training and support on how to engage with their clients using the website, Twitter and Facebook – something which was a big success and continues to pay off.

In the first 6 months of the original site, the traffic increased 400% and the site worked really well to explain how people could access services and enabled people to get in touch with the right people. The website earned its keep.

The changing landscape

Over time, as program funding changed and their services broadened, both our team and Rise Network could see the site needed to change in structure and design to enable the content to go deeper. We recognised this early and plan ahead. This is only because we made the time to meet every 4-5 weeks to review the analytics, conversions and content in a WIP (work in progress) meeting from the day the initial site launched.

planning for change

We held content audit meetings with Rise staff and then proposed a new site map and structure. This was put to the board and the staff and then approved to be designed and built.

designing and building a new website

Over the next 3 months, designs were put together and content was collated by our team and the Rise marketing crew.

The following 3 months, saw the site being built and then filled with content section-by-section, with special attention being paid to the new engagement section, ‘How Can I Help‘ where stories showcase the benefits for businesses and individuals to volunteer time or donate funds.

The result has been a huge success and the site has grew in ranking and prominence from the day it was re-launched last month.

The key features are:

what’s next? the beginning of a new chapter

Rise Network has and continues to understand how important it is to invest in the digital positioning of their brand and we thank them for continuing to work actively with us as a cohesive team.

Today we are celebrating the new site with launchcake, drinks and nibbles – but that’s not the end of the project. It’s the beginning of a new chapter. Next week we plan the next stage for Rise’s digital journey.

Want to hear what Rise have to say about their website? Read their website launch blog.

23 Jun
Posted by Haley

An Out of the Box Hamper Solution Delivered for Just In Time Gourmet

Who doesn’t like receiving gifts? What’s more, gifts packed full of foodie treats? Just In Time Gourmet’s products and hampers are truly divine and yes, we’re speaking from experience!

We had the privilege of working with this family business and owners Jodee and Justin Wearne to redesign and develop their new website. The existing site had been tarnished with black hat SEO and outsourcing by a local provider so Jodee and Justin very cautiously handed their baby over to us.

The new responsive website showcases some exciting features.

Just In Time Gourmet Home Page

Our primary goal was to promote Just In Time Gourmet’s 3 core services: Individual Products, Hampers and Create Your Own Hampers. This was achieved by creating a primary and secondary navigation, you’ll see that the site actually has a quite a few pages but these have been streamlined into tidy menus all accessible from the home page. Customers are able to shop for one of these services or combine all three. The process of this is key and is explained quite simply on the Create Your Own Hamper page.

We cleverly transformed our cart and checkout system and created a super cart (My Order) that allows custom packages to be created. Customers can purchase individual hampers, customise Just In Time Gourmet hampers or create their own hampers. These orders are collated all within the My Order page and makes the ordering process nice and easy.

Also unique to Just In Time Gourmet’s checkout is the ability to send orders to numerous delivery addresses. This means that I can spoil myself with some truffles and create my own hamper with only the products that my family like in Melbourne – no olives, no crackers and definitely no turkish delights! The bonus is that my truffles will be delivered for free! because free shipping applies to orders within Perth Metro. Win win!

Ah, the beauty of Tentacle! It has the wonderful ability of adapting to our clients needs and means we can create the perfect solution for the day-to-day operation of any business. It makes life so easy and earns us lots of points – it’s out of the box hampers made easy!

We think you’ll agree, the website is beautifully designed and totally functional. We’d love to hear your thoughts but most of all we encourage you to visit the site, who knows this maybe the perfect gift for the next birthday, thank you or get well gift that you need to buy.

30 May
Posted by Haley

A Seriously Bold Design for Richard Timpson Solicitors and Migration Agents

Lawyers are, by nature, serious professionals. We’re fortunate to work with Richard Timpson Solicitors and Migration Agents, who break all legal stereotypes and originally began working with Clever Starfish due to a shared interest in heavy metal. Yes, I do mean heavy metal music!

Richard Timpson asked us to design an innovative website that promoted the company’s new business focus as an immigration law specialist.

Richard Timpson website design

 

We developed a bold new look and feel that reflects Richard Timpson’s personality. The new website features a responsive design and horizontal scrolling. The website also includes a blog, which will be regularly updated to encourage new business and better content relevancy for SEO rankings.

Richard Timpson home page design

It didn’t take long to find a suitable launch cake theme, orange was the obvious choice!

15 May
Posted by Haley

Taking The Lift Effect Website to New Heights

A new website should be something to get excited about right? Unfortunately, for Clare Goodman her recent website experience was far from exciting. Clare’s website conveyed messages of a friendly self help and personal development business. For anyone familiar with The Lift Effect, they’ll tell you it is anything but; The Lift Effect provides blue chip clients with challenging corporate programmes that build successful leaders. Needless to say the website was all wrong.

We sat down with Clare and immediately began to evaluate and reshape the website – mostly through simple content changes using WordPress. Gone were the niceties of self help and personal development. These were replaced with a focus on key words like leadership, neuroscience and cognitive strategies.

After our meeting, we spent our time redesigning the skin of the website. This sounds like a big task but it’s amazing what can be achieved by changing a few colours and fonts here and there.

Left Effect website redesign

We then focused our energy on a key issue – the home page. By simply removing Clare’s photo from the banner we created a stronger corporate presence using bold iconography and a new dominant colour palette. We identified that the website didn’t communicate The Lift Effect’s services in our initial meeting. This issue was resolved by designing an eye-catching Services panel that clearly summarises the programmes available.

Lift Effect website design refresh

It all sounds pretty easy, doesn’t it? That’s because it was. This was a fantastic project, which the whole team enjoyed (Clare and Starfish included). Not only did we reshape a misguided website into something great but we also totally transformed Clare’s approach to her website. She now feels a sense of pride, ownership and that all important excitement when a website goes live.

This is a perfect example of how a bit of listening and strategic thinking really can go a long way – see we’re not just a pretty face!

As part of the team, we invited Clare in to share in our excitement. Launch cake time!

18 Feb
Posted by Konalee

3…2…1…Lift off for Outta Space!

Outta Space is a self storage company located in Murray Bridge, South Australia. They have been operating for over 3 years and decided that it was time to have a online presence. Although we are based in a different state they were happy to work with us over email, Skype, DropBox and the phone to create a website that was “out of this world” (pun intended!).

Together we decided that a WordPress site was the perfect solution for their needs and we set our sights on creating a design to match their professional and approachable team.

Whilst they decided a fully responsive site was not necessary for them at this time, they still wanted their site to work on a phone, so we created them a site that re-sizes nicely to fit a portrait mobile layout.

The alien spaceship was a cute way for our starfishes to have a bit of fun with the design and programming on the home page and the 404 error page ! We love brands with character…

outtaspace-home

outtaspace-contact

After we completed the design, they decided to also outsource their content entry to us too. This is a useful option for clients who would like a little help to reach a specific launch deadline. The test site was then delivered with all the text and image content ready to be tweaked, rather than it being initially entered by the client. This fast-tracked the Outta Space beta testing and launch process.

Check out the site (on your mobile or desktop) and if you are looking for storage in South Australia give them a call or zip them an email.

outtaspace-responsive

We decided that this site called for Pandan LaunchCake to align with the green themed site. Pandan chiffon cake is made with the pandan leaf essence in a sponge cake. If you are in Perth and want to taste this bright green sponge cake (no food colouring added!) call Eve on 0400603340 or email chiffon.pandan@gmail.com… it’s worth a try and the team here loved it.

10 Jan
Posted by Konalee

Lifeline WA Introduces Online Crisis Chat

Lifeline WA is part of the national Lifeline network, the leading provider of suicide prevention assistance in Australia. They deliver services that aim to prevent suicide, support people in crisis and create opportunities for emotional well-being. In addition to The Crisis Support helpline—a 24/7 phone service operated by trained and accredited Telephone Crisis Supporters—Lifeline has created an online chat service.

The online chat enables short-term support for people who are overwhelmed and having difficulty coping or staying safe. Users can confidentially chat one-on-one with a Lifeline Online Crisis Supporter using instant messaging technology. The chat is available 8pm–Midnight AEST and operates 7 days a week.

iinet are Lifeline WA’s technology partner and have supported the landing page with the aim of raising awareness of the national online crisis chat. Lifeline WA are in the process of creating their own online crisis chat program which will better suit the needs of Western Australians in crisis.

Instead of having LaunchCake, we decided to make a LaunchDonation! You too can make a difference by supporting Lifeline WA https://www.lifelinewa.org.au/donate/ . Lifeline WA relies on corporate and community funding to deliver its core suicide prevention and crisis support services.

Online Crisis Chat Landing Page

8 Jan
Posted by Davel

A Fresh Looking Holding Page

Fresh Look IT have a solid history and well established client base, and are getting a brand identity makeover by our good friends at The Globe that is going to make them stand out from their competitors. While their full website is being created, this holding page (designed by The Globe) introduces the new branding and gives a web presence with a way to keep in touch. They’re certainly challenging the branding status quo in the professional IT services sector, and their new look is really…well, fresh.

landing_freshlook

Since we launched the holding page on the same day as Achievement Matters and The Globe, we decided having three LaunchCakes was a little bit ridiculous—even for us. To solve this problem, we came up with a variation on the LaunchCake concept.

Ladies and gentlemen, we give you…LaunchShake!

4 Jan
Posted by Jane

Marketforce freshen the Decmil brand: new responsive WordPress site goes live

In another collaboration with Marketforce, we are proud to launch the Decmil Australia website.

decmil_home

Decmil Australia has delivered specialist building and civil construction services to the oil, gas and resources industries for more than 30 years. As part of the wider Decmil Group Limited, their long held reputation is built on sound, professional and trusted relationships with their clients.

They commissioned Marketforce to freshen up their well-established brand a year ago. At the same time they noted that the website needed to be brought up to the same level. Our team met with the Marketforce designers, planners and account managers and went through the already completed print resources as well as the print style guides.

The final decision was made that they wanted to go with a fully responsive site that showcased the new colour palette and fonts.

decmil_responsive

This website has some fabulous features in WordPress including;

  •  Responsive banner managers: The home and landing pages all feature banner managers where photos, text and links can be added by the client in a heartbeat. As long as the heart of the image is centralised – the whole banner will shrink and display appropriately on a tablet or smartphone. Check it out by grabbing the corner of the browser and shrinking the window.
  • Landing page templates: The website features dedicated landing page templates that allow the addition of feature boxes to promote pages within. This makes the site far easier to navigate, particularly when coupled with drop down navigation.
  • Blog: Although on the outset, a blog doesn’t seem to be a fabulous feature but in our experience it is one of the most vital parts of any website. After all, here you are reading ours.
  • Flexible content modules: In cases where you are dealing with designing and building a site with less than 30% of the content, flexible content modules are a saving grace. We had the responsibility of adding in the content for the first level pages and the rest was completed by Marketforce and the team at Decmil. Without allowing some flexibility, it is pretty easy for bumps in the road to lead to delays – particularly as content is the key to this website.

decmil_capabilities

decmil_capabilities_page

decmil_news

We celebrated this launch with a delighfully simple chocolate cake. Jayde, the lead on this project was in Melbourne and skyped in for LaunchCake but was unable to cut the cake long distance so our very talented designer, Trevor – cut the cake!

photo-3

31 Oct
Posted by Jane

Department of Fisheries improve useability for teachers using Marine WATERs site

Since the Marine WATERs site was first launched over a year ago, The Department of Fisheries has kept in regular touch with us at the ‘Department of Starfisheries’. Their team have added huge amounts of content including lesson plans, posters, fact sheets, articles, presentations, games and more – which has made this site an invaluable resource.

After listening to the teachers that use this site, it became apparent that the sheer scale (no pun intended!) of the resources slowly became tougher to navigate. It just so happens we are sticklers for easy navigation and we suggested building in some simple search and refine features to complement and improve the resource library that was already broken down into Processes, Marine Biology, Habitat, Humans and Management.

Now teachers can choose to keyword search and/or filter the phase of learning from the class, curriculum, topic and resource types as you can see below on the left hand side. Alternatively you can click on the icons at the top of each of the master pages and it will anchor (hah!) you down to the appropriate part of the page.

Every resource has its own page and summarises the suitability of the particular resource as you can see here or below.

We celebrated this launch with an amazing LaunchCake from Utopia in the shape of a kooky little fish. Check it out on our Facebook and let us know what you think!

15 Oct
Posted by Jayde

The Seventh Duchess Tea Launches Their Amazing Range of Tea

You may have seen an earlier post of ours giving a sneak peak of The Seventh Duchess website. We were so excited we couldn’t wait and just had to share its progress! We are now even more excited to announce the well anticipated launch of their online store.

We definitely wanted to be a part of making this amazing tea range available to those both near and far. It. Is. Delicious.

Launch Cake : Orange Tea Cake and Crème Brûlée from The Boatshed in Cottesloe :

As we mentioned before, this website has a full e-commerce facility using our own system Tentacle, linked in with WordPress. Seventh Duchess use Xero so our plan is to integrate the invoicing and receipting as soon as Eway get hooked up with Xero in the coming months.

29 Jun
Posted by Gregory

Revitalised Responsive Website for Steven Walter Children’s Cancer Research Foundation

The Steven Walter Children’s Cancer Research Foundation have kicked off their new branding with a smart responsive site. Clean, friendly and accessible on mobile and desktop browsers. Run your fingers across the Home Page banner!

The Foundation runs many fund raising events throughout the year so an event calendar was an essential addition. By adding an physical address in the WordPress, a google map preview is automatically generated for the event.

 

Launch Cake : Lemon Polenta Cake

Lemon Polenta Cake

 

21 Jun
Posted by Jane

Access Circus site gets fresh new look

What a busy (and rainy) week it has been here at the Department of Starfisheries. Yesterday we launched a ‘fresh’ and new site for Access Circus, the social arm of Western Australian circus and entertainment company, Fliptease. The idea grew out of social circus programs that she had been running in regional Western Australia.

Fliptease had been working independently with the education system, youth at risk and indigenous youth since 2004 and the development of a separate business dedicated to this kind of work was a natural step. The new site features improved galleries, a blog and more integrated social…as pictured below!

We celebrated this launch with cupcakes brought in by Renee and Alex that were made by the team at Kustom Cupcakes. We love that she brought her own launch cake in for the team and wow, they were delicious!