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Archive for ‘Services’

8 Aug
Posted by Monica

Carpets and Floors At Yours Customers Floored by Extraordinary New Website


Finding the perfect flooring can be a lengthy process.

Carpets and Floors at Yours know this and recently launched an online catalogue that allows users to build a quote online and have their chosen samples delivered to their home to inspect.

The website provides an extensive catalogue of flooring including carpet, vinyl, laminate, timber and bamboo. The products are all very detailed with a visual sample and pictures of the flooring in offices and homes. Each product shown includes specifications, warranty information and even instructions on how to install the flooring yourself!



Products can be shortlisted by adding them to your favourites list and from there you can enter in the amount of flooring required for each room to create a price estimate yourself. If you are still unsure of the products you have selected and need to see them, you can book a physical van to come straight to your doorstep with the samples you have added to your virtual van on the website. Convenient? We think so!


Carpets and Floors at Yours is a very unique flooring business in Perth. They launched their first fleet of mobile flooring showrooms in August 2012. They saw an opportunity in the market to provide an at-home service for the residential and commercial markets. Each mobile showroom carries over 800 samples of carpet, laminate, vinyl, timber, bamboo and underlay for viewing.

Given they only have mobile van ‘showrooms’ and no physical store, Carpets and Floors needed a way to showcase their products to potential customers, so having an online catalogue made sense. The interactive website compliments their on-location service, by allowing customers to browse their products whenever they want.


So next time you are looking for flooring for your home or office and don’t have the time to go out to several stores to find ‘the one’, browse online at carpetsatyours.com.au and book a mobile showroom to come to you!

19 Nov
Posted by Davel

Aspenz launches delicious new website for passionate cooks

If you’re serious about cooking and live near Bunbury or Margaret River, there’s a good chance you’ve heard of Aspenz before. For years they’ve been selling top-quality kitchenware and holding regular cooking classes for the chef in all of us, featuring presenters including Neil Jackson (Jacksons), Kate Lamont (Lamonts), Mark Gill (Little Creatures) and Aaron Carr (Vasse Felix).

As part of a complete brand overhaul, Aspenz asked us to create them a new online presence. The website will be added to later down the track, but in the meantime we designed a ‘holding page’ that’s crafty, a bit kitsch, and very kitchen.

A subscription form feeds straight into their HelloStarfish mailing list, which we also created an equally beautiful template for.


While a four course LaunchDinner would probably have been more appropriate, we happened to be looking at the website while deciding what sort of launch cake to get, and fixated upon the plates of macarons at the top. Very soon a trip to Jean Pierre Sancho landed us with our own plate of coloured sugary treats to enjoy.


Happy LaunchCake Aspenz—we can’t wait to start working on the next stage!

10 May
Posted by Kay

Get your visitor statistics home delivered

We use Google Analytics on our sites and our client sites because it offers excellent statistics and customisation possibilities, integrates beautifully with Google AdWords, and it’s completely free.

If you’re anything like me, you’re so busy running your business that things like checking on your web site visitor statistics can slip through the cracks. Unfortunately this means that our web sites could be trying to tell us things about our business and the market, but we’re not listening!

Someone at Google was obviously thinking of us, because any report in Google Analytics can be added to an email that is sent to one or more email addresses on a daily, weekly, monthly or quarterly basis.

Personally, I opt for the weekly report. Because Google is based in the US and it systems works on that timezone, this means that every Tuesday morning I get an email with a PDF attached with the most important stats in it.

My report contains:

  • a visitor overview, which gives me the number of visitors, pageviews, time spent on site and bounce rate, as well as some information on which browsers my visitors are using
  • a Search Engine report, which tells me which keywords people are using to find our site
  • a Referring Sites report, which lists all the web sites that have sent us traffic in the last week
  • a Top Content report, which shows which pages on our site were visited the most

I find that these reports give me just the right amount of information – to see if any new sites are linking to us, or if a particular keyword or page on the site is generating a lot of interest – without drowning me in numbers. However, any report that you see in Google Analytics can be emailed, just by clicking on the Email button at the top of each page. If you’re running any Google AdWords campaigns, for example, you’ll definitely want to include reports relating to that.

Because I get it right in my inbox, it only takes me a few minutes to scan through my reports. And most importantly, because it arrives automatically every week, I don’t forget to go look!

3 May
Posted by Kay

To the bone with Sean Kneebone

An existing client referred this WordPress problem to us, knowing that we do quite a bit of work with the blogging and content management platform. Sean Kneebone is an interesting character – an ex-Olympic athletic coach, fisherman, and nutritional expert who is making a documentary-style adventure travel show set in the Far North of Australia with his younger brother. The 2theBone web site has information about the show and video samples.

We were able to help Sean move his hosting and domain names, upgrade the WordPress install and fix a few issues with it to enable him to make changes to the site again. He’s a great bloke and we hope to see him on TV soon!

14 Mar
Posted by Clever Starfish

New logo for JED Software

As part of Clever Icons, we often do logos and small pieces of graphical work for small software companies. One recent project was for JED Software, an Australian-based creator of tools for CodeGear developers.

Jeremy from JED Software wanted a new text-based logo – and with the CodeRage Conference coming up fast, he needed it done quickly.

Dave and Levi turned around the project in record time and Jeremy was so impressed by that he wrote a blog post about the design process:
It was time for a Logo… – JED Software