If you’re serious about cooking and live near Bunbury or Margaret River, there’s a good chance you’ve heard of Aspenz before. For years they’ve been selling top-quality kitchenware and holding regular cooking classes for the chef in all of us, featuring presenters including Neil Jackson (Jacksons), Kate Lamont (Lamonts), Mark Gill (Little Creatures) and Aaron Carr (Vasse Felix).

As part of a complete brand overhaul, Aspenz asked us to create them a new online presence. The website will be added to later down the track, but in the meantime we designed a ‘holding page’ that’s crafty, a bit kitsch, and very kitchen.

A subscription form feeds straight into their HelloStarfish mailing list, which we also created an equally beautiful template for.


While a four course LaunchDinner would probably have been more appropriate, we happened to be looking at the website while deciding what sort of launch cake to get, and fixated upon the plates of macarons at the top. Very soon a trip to Jean Pierre Sancho landed us with our own plate of coloured sugary treats to enjoy.


Happy LaunchCake Aspenz—we can’t wait to start working on the next stage!