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Archive for ‘Social’

3 Apr
Posted by Jane

Photographers and Pinterest: To pin or not to pin?

Pinterest is the new kid on the block in the world of social content sharing and has been rising in popularity at an impressive rate. We have been working with many of our clients to make ‘pinning things’ easy for people who are on Pinterest. It seems to be a fabulous tool for clients offering products for sale or hire.

Last week we were looking to add ‘pin it’ to one of our landscape photography clients’ images when Gregory from our office shared an article about their Terms and Conditions – which could be quite concerning for photographers and artists in particular. In short, it seems that by allowing people to pin your images you are adhering to their T&Cs that give them the right to use your images in ways that you would probably deem inappropriate.

We will keep you in the loop on any further information we are able to find.

17 Jan
Posted by Jane

Facebook Advertising: Revisited

I write this blog as I eat a delicious tub of Tutti Frutti  – a craving brought on by the most recent post on their Facebook and I am not alone. Five of us are currently munching on our own personal combination of flavoured yogurt and toppings. Delicious!

It was back in 2010 was when our team first wrote a blog on Facebook advertising called “Facebook Advertising: is it worthwhile?“. We thought it was time to revisit this topic as we find ourselves being asked this question very regularly and we all know that Facebook and Twitter are playing more of a role in our daily lives – particularly with the rise in smartphones.

We believe that for many clients, particularly those in retail, Facebook advertising is extremely effective. We have clients in a mix of industries and are fortunate to be involved a real mix of campaigns, offerings and marketing plans. Those that have found the budget to put towards Facebook advertising (even if it is only $100) seem to have managed to gain more measurable reach than those who haven’t. If the ads are combined with a social campaign, offering such as a discount or freebie, even better!

Much like ‘old school’ advertising, the contents can be as simple or really creative as you like and the contents of the ‘advert’ needs to be well executed to be effective.