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4 Jan
Posted by Jane

Marketforce freshen the Decmil brand: new responsive WordPress site goes live

In another collaboration with Marketforce, we are proud to launch the Decmil Australia website.

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Decmil Australia has delivered specialist building and civil construction services to the oil, gas and resources industries for more than 30 years. As part of the wider Decmil Group Limited, their long held reputation is built on sound, professional and trusted relationships with their clients.

They commissioned Marketforce to freshen up their well-established brand a year ago. At the same time they noted that the website needed to be brought up to the same level. Our team met with the Marketforce designers, planners and account managers and went through the already completed print resources as well as the print style guides.

The final decision was made that they wanted to go with a fully responsive site that showcased the new colour palette and fonts.

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This website has some fabulous features in WordPress including;

  •  Responsive banner managers: The home and landing pages all feature banner managers where photos, text and links can be added by the client in a heartbeat. As long as the heart of the image is centralised – the whole banner will shrink and display appropriately on a tablet or smartphone. Check it out by grabbing the corner of the browser and shrinking the window.
  • Landing page templates: The website features dedicated landing page templates that allow the addition of feature boxes to promote pages within. This makes the site far easier to navigate, particularly when coupled with drop down navigation.
  • Blog: Although on the outset, a blog doesn’t seem to be a fabulous feature but in our experience it is one of the most vital parts of any website. After all, here you are reading ours.
  • Flexible content modules: In cases where you are dealing with designing and building a site with less than 30% of the content, flexible content modules are a saving grace. We had the responsibility of adding in the content for the first level pages and the rest was completed by Marketforce and the team at Decmil. Without allowing some flexibility, it is pretty easy for bumps in the road to lead to delays – particularly as content is the key to this website.

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We celebrated this launch with a delighfully simple chocolate cake. Jayde, the lead on this project was in Melbourne and skyped in for LaunchCake but was unable to cut the cake long distance so our very talented designer, Trevor – cut the cake!

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