What We Love



Posts Tagged ‘seo’

23 Jun
Posted by Haley

An Out of the Box Hamper Solution Delivered for Just In Time Gourmet

Who doesn’t like receiving gifts? What’s more, gifts packed full of foodie treats? Just In Time Gourmet’s products and hampers are truly divine and yes, we’re speaking from experience!

We had the privilege of working with this family business and owners Jodee and Justin Wearne to redesign and develop their new website. The existing site had been tarnished with black hat SEO and outsourcing by a local provider so Jodee and Justin very cautiously handed their baby over to us.

The new responsive website showcases some exciting features.

Just In Time Gourmet Home Page

Our primary goal was to promote Just In Time Gourmet’s 3 core services: Individual Products, Hampers and Create Your Own Hampers. This was achieved by creating a primary and secondary navigation, you’ll see that the site actually has a quite a few pages but these have been streamlined into tidy menus all accessible from the home page. Customers are able to shop for one of these services or combine all three. The process of this is key and is explained quite simply on the Create Your Own Hamper page.

We cleverly transformed our cart and checkout system and created a super cart (My Order) that allows custom packages to be created. Customers can purchase individual hampers, customise Just In Time Gourmet hampers or create their own hampers. These orders are collated all within the My Order page and makes the ordering process nice and easy.

Also unique to Just In Time Gourmet’s checkout is the ability to send orders to numerous delivery addresses. This means that I can spoil myself with some truffles and create my own hamper with only the products that my family like in Melbourne – no olives, no crackers and definitely no turkish delights! The bonus is that my truffles will be delivered for free! because free shipping applies to orders within Perth Metro. Win win!

Ah, the beauty of Tentacle! It has the wonderful ability of adapting to our clients needs and means we can create the perfect solution for the day-to-day operation of any business. It makes life so easy and earns us lots of points – it’s out of the box hampers made easy!

We think you’ll agree, the website is beautifully designed and totally functional. We’d love to hear your thoughts but most of all we encourage you to visit the site, who knows this maybe the perfect gift for the next birthday, thank you or get well gift that you need to buy.

7 Jan
Posted by Scott Shorter

What makes WordPress websites great: SEO and Social Media

This blog is an outline of the reasons why WordPress is a great CMS for SEO, Social Media, and counters to arguments against WordPress in regards to hackers and security. It is written by the fabulous Scott Shorter, Director at Scott Shorter – Search Engine and Social Media Specialists who holds a B.Comms – BSc (M), Multimedia & Internet Computing from Edith Cowan University.

Content Management Systems

Working as a search engine optimisation (SEO) specialist for a number of different web developers, I’ve seen my fair share of content management systems (CMS). In my experience there are three main types of CMS:

  • Open source
  • Proprietary (created and owned by the developer)
  • Third party (which are purchased on a license)

There are various benefits and drawbacks for each type of CMS and coming from a search perspective we try our best to work with all three. As a guest writer for Clever Starfish, I would like to outline why, in my experience, WordPress makes for a great choice in CMS.

Open sourced CMS

There are a number of open sourced CMS’s available; the most well-known are Joomla, Drupal and WordPress. My personal favourite of these is WordPress for its ease of use, SEO readiness and available features.

WordPress is an open sourced CMS, which means it is an open platform that allows programmers throughout the world to continually develop for and contribute to. The popularity of WordPress means there is likely to be more developers contributing to it than any other CMS, which results in an outstanding level of refinement and extension availability.

Top CMS usage chart

WordPress and SEO

A standard install of WordPress is a great CMS for SEO, with Matt Cutts, one of the world’s most important Google representatives, stating:

‘WordPress takes care of 80-90% of [the mechanics of] search engine optimization.’

The level of on-page SEO on a WordPress website can quickly be taken to the highest degree via specialist SEO extensions following a standard install of WordPress. These extensions save both time and money because they are free and kept up to date with the latest Google algorithm updates by the wider community of WordPress developers.

WordPress and Social Media

WordPress is also a future-proof decision when you consider the rapid pace of social media evolution. WordPress is always at the forefront of what’s hot because of its hundreds, possibly thousands, of social media-ready extensions, with new extensions developed within hours of a social media change. This allows your WordPress developer to build faster, higher quality and more advanced functionality for a better price.

Security and WordPress

I often hear the counter sell that open source CMS’s are an attractive target for hackers due to their popularity. As a generalised statement, this is a one sided spin with half the facts of the story missing.

It is true that open source CMS’s are an attractive target for hackers, but primarily this is only true if your CMS is not kept up-to-date. WordPress’ attraction to hackers comes from vulnerabilities (all CMS’s have vulnerabilities) in out-dated versions of WordPress being left open. This means hackers are able to use the same vulnerability on another website that uses the same out-dated version of WordPress. However, this concern can be easily avoided by making sure your developer applies updates on a regular basis. If this is done correctly, the risk of being hacked is arguably no greater than if you were using any other type of CMS.

Putting security in perspective

The risk to WordPress security can be put in perspective when you consider that Matt Cutts (one of the world’s most important Google representatives) uses WordPress for his personal blog, as does rap mogul Jay-Z and renowned comedian Russell Brand. National burger chain Grill’d also uses WordPress for their corporate website.


It is important to understand that no type of CMS is hack-proof. If a hacker is unable to gain access to your website via the CMS, it is still possible for them to gain access through other avenues. This means it is essential that you make sure you have adequate backup procedures in place as a backup is often the quickest and most cost effective way to recover from an attack.

Final word

WordPress is a great CMS to use as a base for SEO and the Starfish crew are undoubtedly clever people for using it! Pay attention to your updates, backups and enjoy your future proof decision to go with one of the world’s most flexible and friendly CMS’s!


18 Jun
Posted by Kay

Don’t forget “offline” marketing

In the rush to get good rankings in search engines, sometimes it’s easy to forget that offline marketing can be a very effective way of promoting your web site too.

Is your web site address on:

  • your business cards and brochures?
  • in your Yellow Pages or White Pages ad?
  • local paper ads?
  • letterdrop flyers?
  • displayed in your shop window?
  • stuck onto your company car?
  • employee uniforms?
  • invoices, letterheads, envelopes?
  • email signature?
  • mentioned in radio or tv ads?

If your primary market is local to where you live, you are probably taking advantage of many of these kinds of marketing opportunities. So don’t forget to include your web site address!

28 May
Posted by Kay

A search engine Q&A with Judd Exley of Jex Analytics

Search Engine Optimisation (SEO) may be something you’ve heard about. But despite how much SEO is talked about, many people aren’t sure what exactly it is, or what SEO consultants do. We sat down with our SEO consultant Judd Exley and had a chat about what SEO is, how it helps people, and what exactly it is that he does.

What exactly is search engine optimisation?

Search Engine Optimisation (SEO) is essentially getting your web site to be recognised by search engines (Google) as a relevant authority for certain types of keywords. You can do this by changing around your web site code, your content or even by getting other sites that are relevant to link to yours. Naturally, there’s a bit more to it, but that is the crux of it.

Do web sites really need it these days?

Do they NEED it? Gee whiz, only if they want to have any measure of success whatsoever.

Think about it this way, Google has about an 80-90% market share right? And there are roughly 300 million people using it every day with 8 billion web sites out there, all competing for attention.

Wanna get found? Sure you do. SEO does that.

I heard that SEO is going to ‘die’ in a few years. Is that true?

I say that anybody who predicts the death of anything better be careful. SEO isn’t something that you specifically do as a process that can be replicated, automated and then deprecated. It’s an art, a skill that involves copious amounts of research followed by the efficient and methodical application of actions that are prioritised and categorised.

What’s all that mean that I just said? It means I have to know what to do to your site that will help it the most, in an amount of time that fits in your budget. And everyone has a budget. 

I read articles every day that talk about “The Death of SEO”, either predicting it or scoffing at the idea, but they all seem to treat their clients (in their given examples) as if they’re able to take their artistic-and-skillful time at doing any and all of the things that work best for almost any web site.

For somebody that specialises in small business, I can’t afford to do everything available in the realms of SEO for every client.  They simply couldn’t afford to pay for it, and I ethically couldn’t afford to do heaps of things they may not necessarily need right now.

Tell us a little about Jex Analytics.

I started this company ‘when I left another web mob here in Perth. I decided that I’d start pick one thing and focus on that, and deliver it with transparency and integrity.

I used ‘Analytics’ from ‘Web Analytics’, because I believe that the data reporting is what drives what we should do next.

What kind of services do you offer?

I do your basic SEO (keyword-related things) and work on the inbound links for your site. I also create full-blown Pay-Per-Click Campaigns (Google AdWords), and then I built some sweet tracking tools to follow all of that hard work and show you how it’s paying off for you in terms of ‘web site success’.

I specialise in local businesses mostly, because I understand the Perth market place so well, but I have clients that are all over the world.

I’m essentially a Business Consultant, as everyone who does SEO properly should be.

What makes you different from other SEO providers in Perth?

I’m originally from Montana (I’m Aussie now tho, true blue and all that) and the yank accent sometimes impresses people. But honestly I like to think that I’m different in the fact that I tell it like it is. Truly, I do; sometimes to a fault.

This is not to say that the other ‘SEO providers’ are lying shysters (though some are): I just like to think that nobody else operates with such transparency in their business and in their projects.

I like to think first about how I can help a client; second, I think about what that’s worth to them later, if at all. I will always work until I’m sure I’ve helped my clients and their business.

If someone wants to use your services – what’s the process?

The first thing I do is send them a questionnaire. I get people to tell me things about their business and their marketing efforts to date.

I also ask for lots of other things that can shrink a quote right down. For example, if the site has a content management system that’s easy-to-use and fun, like the ones Clever Starfish uses; and then I give them an estimate for a project that will get them up and steady on their SEO feet.

Most of my work is at a once-off cost too, for the most part. I figure that since so much of what I do is stuff that anybody can do with a short year or two of training, there’s no reason to keep paying me to do it unless you’re a) so busy that you’re happy to keep me on board; or b) you only have so much room in your head for these types of things.

Many thanks to Judd for taking the time to do this for us!

Clever Starfish provides basic information on Judd’s services in our quotes, but if you would like more information, please contact him directly.

Photo credit: Richard Giles

30 Apr
Posted by Kay

New Look Hair benefits from search engine optimisation

Being a hairdresser’s daughter has it’s benefits – as does having a web developer for a daughter! Kay’s mum Karla has a hairdressing salon in the Scarborough/Wembley area of Perth, so naturally her only choice for a new web site was Clever Starfish.

The web site has been around for several years now, and Karla finds that many of the phone calls from new clients that she gets come from people who have found the salon via the web site – usually because they are searching for one of the specialist products or techniques that New Look offers, such as hair straightening, hair extensions, nanokeratin treatments and ammonia-free products. The site’s strong search engine presence is due to a combination of the many pages of informative, keyword-rich text, and the length of time it has been online.

New Look Hair has made use of Clever Starfish’s copywriting partner, Leticia Supple, for some of the product and service pages – disentangling the psuedo-scientific babble that beauty and hair companies generally provide about their products can be quite a challenge, but Leticia did a great job. New Look also sends out a monthly newsletter via Starfish Send, with hair tips, special offers and news from around the salon, which anyone can sign up to on the site.

New Look Unisex Hair Salon – Scarborough/Wembley Downs