What We Love

sandcastle

Blog

18 May
Posted by Kay

Clever browser upgrade campaign

Outdated browsers are a constant source of pain for the Clever Starfish team, like for all web developers. The biggest culprit is of course Internet Explorer 6, which is now 9 years old. It was the best alternative when it came out in 2001, but things have moved in leaps and bounds since then.

Microsoft has come up with a very clever new campaign to encourage users of Internet Explorer 6 to upgrade. The key message is “you wouldn’t drink 9-year-old milk – so why use a 9-year-old browser”. Why indeed? Compared to the available alternatives, Internet Explorer 6 is slow, buggy, insecure, and because people are still using it, we’re unable to move forward with new web techniques that would blow your mind.

The campaign is clever, but of course it’s from Microsoft, so it’s designed to get you to upgrade to Internet Explorer 8. While IE8 is a good browser, it’s not the only one on the market, so if you’re still using Internet Explorer 6 you might like to consider one of these completely free alternatives:

We guarantee you won’t be disappointed!

TAGS: ,

back