Last year our team took a trip down south to say hello to the Fletcher team in their Dunsborough gallery after spending months on the phone. We felt it was about time we met in person! We already had a really appreciation of the beautiful photographic work of Christian Fletcher as it was great to be greeted so warmly in their stunning gallery.
Christian Fletcher’s original site was one of the earliest Tentacle stores. When we met with them we realised that they were beginning to grow out of the current version and wanted to take their online presence to the next level.
Christian Fletcher’s original site
Pretty quickly we got onto how we could look at improving the current site and it was pretty clear that they truly are innovators and love to lead the way. After the trip our team chatted about how we could address their needs and enable them to steer their business on a daily basis without us having to rely on us. They wanted control and we wanted to be able to give that to them.
We really do appreciate that they also let us run with some exciting features that we hope will make their site even easier to browse or buy a ‘Christian Fletcher’ that suits you.
All of these changes were not made lightly or at a whim. Our team spent a long time reviewing the popular sections of the site, listened to feedback from their team and other photographers who work closely with them. We didn’t want to make ‘change for change’s sake’ and hope that this is reflected in the new look.
Probably the biggest noticeable cosmetic change is that the site is now responsive, enabling purchasing, browsing and blog reading on the go. Visitors can also save their favourite images to the Wishlist and purchase from both the photography store and the gift store.
The site is not just about selling though and special care has been taken to consider first and foremost those who want to view images and read the latest happenings in the life of Christian Fletcher.
We will revisit this site in future blogs to explain further features including; gift vouchers, product pickup, room-view, coupons and how we approach responsive sites.
Launch Cake: Chocolate Mousse Cake