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20 May
Posted by Kay

At the end of the day, you need good copy!

Nine years of newspaper research has led Chris Pash to conclude that the most overused cliché in the media is the phrase “at the end of the day”.

The journalist blames politicians for the pervasiveness of the term. He also highlights “split second”, “about face”, “unsung heroes”, “outpouring of support”, “last-ditch effort”, and “concerned residents” as terms that ought to be binned.

Cliche-free writing is important in your web site copy too – on the web, your text is what is doing the selling for you, so that last thing you want to do is use tired, overused terms. At the end of the day – oops! Perhaps I should speak to our copywriter too.

At the end of the day, they are journalism’s worst clichés – News.com.au

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