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10 Oct
Posted by Jane

Clever Starfish receives WA Web Award for Just In Time Gourmet and makes finals for the Australian Web Awards

On Wednesday night, some of the gang here strolled down from our new office in Money Street (moving in party coming soon!) to enjoy the Australian Web Awards State event. It’s a great opportunity to say hello to our peers, competitors and friends – something which is a bit of a rarity, making this night a not-to-miss event. It never fails to reaffirm the ever-increasing standard of award-winning websites in WA!

We had 6 sites up for awards including Fly By Night and My Emporium featured below, all of which we are very proud – something that we celebrated before heading to the awards.

site_product_large_flybynightresponsive

My Emporium

It was just icing on the #LaunchCake to win an e-commerce award for Just in Time Gourmet!

Just In Time Gourmet Website

You can read all about it in our launch blog for the site, when you have a moment.

The spread of recipients was broader this year (which was great!) and included Hancock Creative, Bam Creative, Juicebox Creative, Longtail, The WA Museum, Humaan, Clarity Communications, Tom Oliver and Jesse Yuen.

Although winning an award on the night is great recognition for the work we are putting out, we still find the biggest reward is feedback from the client that the site has made the impact we planned together, which in this case included the following;

For the Just In Time Gourmet customers

  • increased efficiency for searching and finding products and hampers
  • fuss-free and error-free ordering of loose products and pre-made hampers
  • the ability to add more than one recipient address to an order
  • the ability for a customer to build their own hamper
  • all of the above to be simple, easy and intuitive on a phone, tablet or computer

For the Just In Time Gourmet team

  • easy management of orders and streamlined payment processes
  • easy syncing of products and orders with MYOB
  • flexible and fuss-free management of products, categories and product features
  • enjoyment not pain, when doing anything with the site
  • build in SEO-friendly layout with flexible and easily-editable content

To hear their thoughts on the website and experience with us, check out their blog,  “Congratulations Clever Starfish”.

23 Jan
Posted by Monica

Introducing the Brand New Responsive Sugar Blue Burlesque Websites

We are pleased to announce some of the most intricately detailed work we have done yet has now launched!

Sugar Blue Burlesque is a performance troupe and a burlesque academy that was established in 2007. They have a great looking brand identity and fabulous photos but their previous site did not show this. Clever Starfish worked with the director of the company Melanie Piantoni (aka A’dora Derriere) to rejuvenate and responsify the burlesque websites as well as being able to better manage the addition of shows, products in the store, performer profiles, academy classes and blogs. Our solution to managing all of the things was to split Sugar Blue Burlesque’s offerings into three sites.

  • Sugar Blue Burlesque – For performer management, bookings of dance troupes, featuring events and purchasing products
  • Sugar Blue Academy – For course management and the sale of drop in classes, courses and workshops
  • Sugar Blue Blog – For showing off their latest news and performer blogs

These sites were all built on WordPress and our custom catalogue/e-commerce platform Tentacle for store products and academy courses. The sites have been designed and developed to provide a user experience with subtle animations, punches of colour and detailed imagery – Refresh the home page to see the girls in the header change!

 

Sugar Blue Burlesque Homepage screenshot

 

The Sugar Blue site really showcases the talent behind Sugar Blue Burlesque which includes some internationally recognised performers. We have developed glamourous profile pages for each performer that shows off their videos and photo gallery, linked to all of their performances, latest blog, tweets, courses and acts they are associated with. Have a look yourself at the lady in charge of Sugar Blue—Adora Derriere—and see what acts she performs in.

Sugar Blue Burlesque Performers screenshot

 

Sugar has a gorgeous new shop featuring products made locally in Australia and in Europe, including items designed exclusively for Sugar Blue Burlesque. Need a gift for someone who has everything? Do they have a Sugar Blue Burlesque voucher? No? We didn’t think so. You can buy them to use in the shop and for academy courses right on the site.

Sugar Blue Burlesque Shop screenshot

 

Want to know the ins and outs of what has been happening in Sugar Blue? Have a look at the blog and browse by topic or Author to see what your favourite Burlesque star has been talking about. Sugar Blue Burlesque BLOG screenshot

 

Ever dreamt of being a burlesque star yourself? The Burlesque Academy offers a huge selection of courses to get you shimmying, shaking, undulating, bumping, grinding, wiggling, jiggly twirling and swirling through classic burlesque moves. Be a Burlesque megastar for the day by enrolling in one of the many burlesque make up classes where you will be transformed into a vintage pinup in the morning for a professional glamour photography session in the afternoon. Use the filter to find the course that suits you. You can filter by course type, location, course name, location, teacher and course level.

Sugar Blue Burlesque Academy screenshot

There’s a whole lot going on in this site…take a look around and let us know what you think!