David Wilson came to Clever Starfish to help realise his business idea – a one stop shop for business training resources, materials and courseware on safety, project management, sales, human resource management, and dozens of other topics. Why Write It offers high quality materials that companies can customise and use for their own purposes without complicated licensing.

We created the logo and branding along with a web site powered by WordPress for general content management and our own Tentacle product management system for orders and managed product downloads. Customers can choose to view prices in US dollars, Australian dollars or UK pounds, and payments are handled by PayPal. It’s all hosted by Fasthit, and Judd Exley of Jex Analytics is taking care of search engine optimisation for the site.

Why Write It – Training materials, resources and courseware