Do you run a small business that is primarily online, but isn’t taking advantage of social networks? You might want to rethink your strategy because a new survey has found that social networks can help you gain greater revenue returns.
In the past week, the inaugural Melbourne IT eBiz Review was released. This review polled over 3000 Australian small and medium businesses with an online presence. And what it found was that 53% of businesses that embrace social media were able to generate 20% or more of their revenue directly through their web sites. Only 38% of non-social media businesses polled achieved the same thing.
If you are the owner of a small or medium-sized business, you could well be missing out on social media benefits.
Before you rush into setting up a Facebook page, or a Twitter account, however, think carefully. As with any other form of marketing, you need to think about how a social media strategy fits into your overall marketing mix. If in doubt – get advice or help! Because it’s social media, you need to be social: active in your network, spending time building rapport, and working out the best way to interact with your fans or followers.
If you are interested in learning more about how you can use your online presence to greater advantage, contact us.