BPCS is an independent community school in Wembley offering a unique learning experience for children aged 3–17. The school takes inspiration from several educational philosophers and has developed a reputation for education innovation and outstanding results in a range of measures, not just academic scores.
They needed to rejuvenate the website, restructure the content and update their messages to better reflect the school, people and programs.
The primary aim was to;
- Increase enrolment enquiries across all schooling programs so that there is a wait list.
- Encourage more engagement to re-educate and inform people in WA that the school exists and is a great opportunity for their kids.
- Educate the market (particularly prospective parents) on the value of BPCS’s ‘alternative’ approach to schooling.
- Define what parents are paying for and why it’s more valuable than traditional ‘high end’ or private schools.
- Reinforce the value of the school to existing parents.
- Further entrench the school’s reputation as a leader in education methods.
- Provide a place to publish news and articles for parents and other educators to keep up to date with what is happening at the school.
The key messages to communicate are:
- This school is different. It’s the school you wish you went to.
- We’re a leader in modern education techniques.
- We do the Australian curriculum, but we go further.
- Children thrive here. (And they love being here.)
- We’re not just a primary school.
- We have extensive professional development programs that are inward and outward looking.
- We produce well-rounded and high achieving people—teaching them how to be good humans, not just how to do math.
This message needed to be in a voice that is;
- Knowledgeable and informed
- Friendly & understanding
- Practical, engaged and vibrant
The website was developed in WordPress and we used custom post types to make it easy for them to quickly manage people, events and programs in WordPress. As with any school, the staff are time-poor and therefore a simple CMS was really important to them. We also built in some special places for them to manage quotes so they could get their philosophy across. Feature blogs in set categories for; “on a personal note”, “from the students”, “our stories” and research and opinions to ensure a good mix of regularly updated content was on the site. We trained all of the teachers and some of the students to add content so that this site was a genuine and true site reflective of the school.
The hexagon shape present through the site is reflective of the shape the buildings form. This carries through the site in various forms, some of which are slightly off-centre or abstract, reflecting the creative and unique nature of teaching the school offers. This visual aesthetic is something that they have continued to apply offline.