Knowing that we specialise in WordPress web sites, our good friends at Eduka passed this lead along. Greensense are a local environmental consultancy who had been using a WordPress blog that they had set up themselves for a couple of years. The content on the Greensense blog is a textbook-perfect example of how corporate blogging should be done – regular, timely and topical posts that are both informative and interesting. However, the free theme that the site was using for look and feel wasn’t meeting the company’s needs, so Fabian and Peter decided it was time their web site got a facelift, along with some professional copywriting for their corporate information pages. That’s where Clever Starfish came in.

We designed a new WordPress theme for Greensense, and helped them make their WordPress installation search engine friendly and easier for them to manage. We also worked with their chosen copywriter to work just the right amount of text into the design. The end result is simple and quite subtle but suits the feel of the company perfectly. We also set them up with our Starfish Send newsletter system, which allows easy subscription management and beautiful branded email newsletters.

If you’re interested in climate change or just want to see an example of good corporate blogging, check out the Greensense web site and blog.