About pages on websites are like your calling card. It’s quite often one of the first places prospective customers will click on your web site if they are curious about your business, and want to see if they are going to think further about working with you.

But ‘about’ pages can be difficult to write because, let’s face it, few people like to talk about themselves. Even fewer know how to start!

Our copywriter Leticia recently posted an article on this very topic. She talks about why they are often difficult to write, and gives you some great tips on how to get started.

Click here to read The Hardest Text to Write.