The launch of the BezDex website marks the first milestone in a journey that started with the founder asking himself a single question: “How can I simplify the process of understanding whether or not property investments are performing for those that aren’t so fabulous with numbers?” The answer to this question is undoubtedly, BezDex.

The product is the brainchild of the founder, who had worked in financial planning for years and faced the daily challenge of explaining property investments and returns to clients who found the concepts hard to grasp. Also, he had witnessed many cases where planners also found it terribly hard to communicate, even if their clients had a good understanding of their portfolio.

The solution was to plan and build a way that planners can enter and store their client data easily and then enable that same solution to produce simple, visual reports.

The product is set to hit the market next month and registrations of interest for financial planners and accountants as well as people who want to be referred to businesses using BezDex can now be done through the website.


Launch Cake: Hazelnut Torta

Bezdex Launch Cake