Last week was high-end lighting supplier Mondoluce’s 18th birthday, and to celebrate they not only threw a party, but launched three new brands and websites plus a dedicated blog.
Beautiful and functional—just the way it should be
We worked closely with Mondoluce’s branding partner The Globe, establishing a site architecture and browsing experience that would allow users to find lighting fixtures by usage, brand, product and project type. From the industry audience feedback we’ve received, this functionality—combined with The Globe’s slick design—has made their task of sourcing lighting a whole lot easier!
Una grande famiglia
Mondoluce now has three distinct brands in their family; Mondoluce, Metalight, and Mialuce. The three brand sites and Illuminati blog are all separate domains, but are conveniently managed together using WordPress Multisite and a custom Tentacle catalogue system.
Tentacle handles brands, products, projects, downloads and filtering options, ensuring content is always displayed neatly and consistently. Everything is managed from the one interface, and can be set to show on any of the three brand sites.
With the exception of the featured banner images, everything you see on each home page is generated automatically from product, project, news and brand content, meaning minimal effort is required to keep it looking fresh.
LaunchCake is yet to be eaten on this one because we were too busy eating tapas at the LaunchParty to plan it! Watch this space for a followup blog…