What We Love



Archive for December, 2012

28 Dec
Posted by Davel

Achievement matters when it comes to launching websites

Achievement Matters is a national program conceived by the University of Western Australia that aims to enhance the quality of accounting education. With this ambitious goal, getting support and buy-in from a range of stakeholders is key, so we were asked to create a website that will help the project team communicate their objectives and publish their findings as the project progresses. With this in mind, we created a simple site with a clean, content-focused design and blog functionality built on WordPress—the most user-friendly content management system around.



As befitting a project for a meticulous discipline such as accounting, LaunchCake was a very precise chocolate tart made by local French patisserie Jean Pierre Sancho. Since we were celebrating the launch of the Fresh Look IT holding page at the same time and didn’t want to have sugar comas, it was suggested that we have a LiquidLaunchCake to equalise the health balance sheet.

Lesson of the day: giant milkshakes are just as filling as cake, and not in any way healthier feeling. Next time we’re getting juice…

17 Dec
Posted by Davel

Greensense launches refreshed website

Greensense are an environmental consultancy who are trying to help reduce the environmental impact of buildings and cities. Starting from an office in Perth a few years ago, they now have another office in Melbourne and clients all around Australia. To better showcase their growing business, we re-designed and built a new website featuring a special case study section and friendlier blog layout.


They are very active bloggers, and wanted a new site to showcase their software technologies, projects, and of course their considerably large blog archives.


The site features a case study section where product features can be assigned from one master content section—rather than having to enter the same things every time.


While it would have made (green)sense to get an apple pie for LaunchCake, in Summer, a giant strawberry tart from Jean Claude Patisserie is pretty hard to pass up. Several Starfishes agreed this was the best LaunchCake so far, and as a bona-fide strawberry addict, I’m going to say it was rather flantastic.