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4 Mar
Posted by Jane

Rising to the top: Bigger, better, stronger website launched for Rise Network

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The journey

We’re proud to have worked with Rise Network since their name change from Hills Community Support Group in 2012. The organisation has evolved and grown extensively in this period – taking some pretty challenging changes in their stride.

The original website we designed and built was always created as a stage 1 and was not responsive by choice. Rise Network wanted to spend the rest of the allocated budget on staff training and support on how to engage with their clients using the website, Twitter and Facebook – something which was a big success and continues to pay off.

In the first 6 months of the original site, the traffic increased 400% and the site worked really well to explain how people could access services and enabled people to get in touch with the right people. The website earned its keep.

The changing landscape

Over time, as program funding changed and their services broadened, both our team and Rise Network could see the site needed to change in structure and design to enable the content to go deeper. We recognised this early and plan ahead. This is only because we made the time to meet every 4-5 weeks to review the analytics, conversions and content in a WIP (work in progress) meeting from the day the initial site launched.

planning for change

We held content audit meetings with Rise staff and then proposed a new site map and structure. This was put to the board and the staff and then approved to be designed and built.

designing and building a new website

Over the next 3 months, designs were put together and content was collated by our team and the Rise marketing crew.

The following 3 months, saw the site being built and then filled with content section-by-section, with special attention being paid to the new engagement section, ‘How Can I Help‘ where stories showcase the benefits for businesses and individuals to volunteer time or donate funds.

The result has been a huge success and the site has grew in ranking and prominence from the day it was re-launched last month.

The key features are:

what’s next? the beginning of a new chapter

Rise Network has and continues to understand how important it is to invest in the digital positioning of their brand and we thank them for continuing to work actively with us as a cohesive team.

Today we are celebrating the new site with launchcake, drinks and nibbles – but that’s not the end of the project. It’s the beginning of a new chapter. Next week we plan the next stage for Rise’s digital journey.

Want to hear what Rise have to say about their website? Read their website launch blog.

4 Mar
Posted by Jane

Diabetic Foot Australia kicks into action

We are proud to announce the launch of the Diabetic Foot Australia website. This project is a key initiative of the Wound Management Innovation CRC and aims to address the silent epidemic of diabetic foot ulcers via a national clinical research diabetic foot network.

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The Queensland-based team selected Clever Starfish because we have extensive experience in the health sector and due to the success of working with local providers in their network. We loved working with this team and as expected, distance was no problem thanks to Skype.

The site has only recently gone live but is still in early stages so stay tuned and be sure to sign up to their mailing list.

You can visit their site here: https://diabeticfootaustralia.org/

10 Oct
Posted by Jane

Clever Starfish receives WA Web Award for Just In Time Gourmet and makes finals for the Australian Web Awards

On Wednesday night, some of the gang here strolled down from our new office in Money Street (moving in party coming soon!) to enjoy the Australian Web Awards State event. It’s a great opportunity to say hello to our peers, competitors and friends – something which is a bit of a rarity, making this night a not-to-miss event. It never fails to reaffirm the ever-increasing standard of award-winning websites in WA!

We had 6 sites up for awards including Fly By Night and My Emporium featured below, all of which we are very proud – something that we celebrated before heading to the awards.

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My Emporium

It was just icing on the #LaunchCake to win an e-commerce award for Just in Time Gourmet!

Just In Time Gourmet Website

You can read all about it in our launch blog for the site, when you have a moment.

The spread of recipients was broader this year (which was great!) and included Hancock Creative, Bam Creative, Juicebox Creative, Longtail, The WA Museum, Humaan, Clarity Communications, Tom Oliver and Jesse Yuen.

Although winning an award on the night is great recognition for the work we are putting out, we still find the biggest reward is feedback from the client that the site has made the impact we planned together, which in this case included the following;

For the Just In Time Gourmet customers

  • increased efficiency for searching and finding products and hampers
  • fuss-free and error-free ordering of loose products and pre-made hampers
  • the ability to add more than one recipient address to an order
  • the ability for a customer to build their own hamper
  • all of the above to be simple, easy and intuitive on a phone, tablet or computer

For the Just In Time Gourmet team

  • easy management of orders and streamlined payment processes
  • easy syncing of products and orders with MYOB
  • flexible and fuss-free management of products, categories and product features
  • enjoyment not pain, when doing anything with the site
  • build in SEO-friendly layout with flexible and easily-editable content

To hear their thoughts on the website and experience with us, check out their blog,  “Congratulations Clever Starfish”.

23 Jun
Posted by Haley

An Out of the Box Hamper Solution Delivered for Just In Time Gourmet

Who doesn’t like receiving gifts? What’s more, gifts packed full of foodie treats? Just In Time Gourmet’s products and hampers are truly divine and yes, we’re speaking from experience!

We had the privilege of working with this family business and owners Jodee and Justin Wearne to redesign and develop their new website. The existing site had been tarnished with black hat SEO and outsourcing by a local provider so Jodee and Justin very cautiously handed their baby over to us.

The new responsive website showcases some exciting features.

Just In Time Gourmet Home Page

Our primary goal was to promote Just In Time Gourmet’s 3 core services: Individual Products, Hampers and Create Your Own Hampers. This was achieved by creating a primary and secondary navigation, you’ll see that the site actually has a quite a few pages but these have been streamlined into tidy menus all accessible from the home page. Customers are able to shop for one of these services or combine all three. The process of this is key and is explained quite simply on the Create Your Own Hamper page.

We cleverly transformed our cart and checkout system and created a super cart (My Order) that allows custom packages to be created. Customers can purchase individual hampers, customise Just In Time Gourmet hampers or create their own hampers. These orders are collated all within the My Order page and makes the ordering process nice and easy.

Also unique to Just In Time Gourmet’s checkout is the ability to send orders to numerous delivery addresses. This means that I can spoil myself with some truffles and create my own hamper with only the products that my family like in Melbourne – no olives, no crackers and definitely no turkish delights! The bonus is that my truffles will be delivered for free! because free shipping applies to orders within Perth Metro. Win win!

Ah, the beauty of Tentacle! It has the wonderful ability of adapting to our clients needs and means we can create the perfect solution for the day-to-day operation of any business. It makes life so easy and earns us lots of points – it’s out of the box hampers made easy!

We think you’ll agree, the website is beautifully designed and totally functional. We’d love to hear your thoughts but most of all we encourage you to visit the site, who knows this maybe the perfect gift for the next birthday, thank you or get well gift that you need to buy.

7 Jan
Posted by Davel

The Architecture Group Makes Their Internet Debut with One-page Responsive Website

Perth-based practice The Architecture Group (aka TAG Architects) recently launched their first website. As you’d expect from an architectural company, the site was to be crisp with plenty of white space and a focus on the content.

Responsibly Responsive Design

Given their holistic approach to architecture and creating spaces that suit the people that will inhabit them, it’s fitting that they chose to have a responsive website created. Browsing the site on a mobile is just as easy as on a tablet or desktop, with the all the content changing fluidly to suit the user’s screen size.

One Page Love

One-page websites are so hot right now, but they definitely don’t suit everyone. They’re great for venues or portfolios with a small amount of content; not good if you have lots of pages to wrangle. The brief from TAG was to put the work ‘front and centre’ as soon as someone visits the site as well as have a practice profile. A reveal-on-click section allows the profile to appear in a high position without taking up space when not needed. A filterable portfolio gallery teases projects, with full content appearing in the large project viewer above the gallery when clicked.

Screenshot of Clever Starfish's one-page responsive website for TAG Architects

7 Jan
Posted by Davel

Switch Homes Launches Responsive WordPress Website

Switch Homes is a residential builder that creates beautiful homes without scary price tags.

The existing website did not match the elegance of their home designs and they wanted potential customers to easily find a home design that suits them. The result of this is a crisp-looking responsive website that includes a home finder with several useful refining options. As potential customers often do ‘couch research’ on tablet devices, the site was created to be responsive to smaller device sizes. This also makes it much easier to find a display home’s address when out and about with only a mobile phone.

 

switch-responsive

The ‘real time’ search refine controls help users narrow down the home designs that are suitable for them.

switch-homelisting

We love making it easy for users to find the information they need, and it’s great working with a client who knows their audience well enough to understand what that information is. Large home plans and specifications are displayed along with the home description and gallery, removing the need to download brochures to see all the important details of a home layout.

switch-homedetail

This project was the outcome of a really successful collaboration with Intersect Communications in Nedlands.

2 Jan
Posted by Davel

Tamboritha Relaunches Into the Digital Deep with New WordPress Website

Tamboritha is a subsea contractor based in Henderson, Western Australia providing Remotely Operated Vehicles and personnel to the offshore oil and gas industry. In the last 25 years, they have grown from a small outfit to an experienced group with a purpose-built operations facility in the Australian Marine Complex in Henderson, Western Australia. The existing website (below) was over 6 years old and no longer reflected the company they have become.

Tamboritha-old-home

To reflect the change in their business, we created a new website to showcase their capabilities and project experience. Building on their recently updated brand identity, we designed a site that is bold and colourful while maintaining a clean and professional look.

tamboritha-home

Service overview pages pull in content from child pages to reduce the amount of content entry required.

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Each ROV has a dedicated page with full specifications (entered in WordPress) and a link to view all the projects that the ROV is related to.

tamboritha-product

17 Dec
Posted by Davel

Whoa, WordPress Looks Different (But Don’t Panic) – WordPress 3.8 launched

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WordPress 3.8 is out and one of the biggest changes is the admin interface. On first glance it looks very different, but once you spend a bit of time clicking around you’ll find everything is still in the same place. Good.

The big change here is higher contrast. The sidebar is much more noticeable and there is a lot less grey.

The default admin theme is most similar to the colours you’d be used to, so stick with that until you’ve adjusted to the new look.

How to change the admin colour scheme in WordPress 3.8

If you’re feeling adventurous and ready for some more colour in your life, click on your username in the top right of the interface and select ‘Edit My Profile’. There are 8 color schemes to choose from at this stage in WordPress 3.8, with many more user-created ones sure to follow eventually. We like the ‘Midnight’ and ‘Coffee’ schemes best. (Sadly there’s no ‘Tea’ scheme…yet.) 

 

 WordPress 3.7

wordpress 3.7 admin interface

 

WordPress 3.8

wordpress 3.8 admin interface

3 Oct
Posted by Haley

Style Mecca’s Hot Online Fashion Store – Launch Day!

stylemecca-machome

We’re super excited to launch the Style Mecca website today. Featuring an all Australian lineup of designers, including: Alessa, Anu, First Base, Sara Phillips and White Suede, Style Mecca celebrates Australian fashion!

With a background in marketing and a passion for fashion, Eloise brings a wealth of enthusiasm to the online market, engaging with socially savvy women on Facebook, Instagram and Twitter. Style Mecca has already captured an enviable pool of social followers – even before the site was live.

Our designer created a beautifully modern canvas to showcase Style Mecca’s unique designer brands. The website is a fantastic port of call for keeping up with the latest fashion trends in the blog, otherwise simply sign up and newsletters can come to you. The site wouldn’t be a great little online store without our very own Tentacle system – a full e-commerce facility that is harmoniously linked in with WordPress.

We have no doubts that Style Mecca will continue to share her fashion inspirations in a digital marketplace. Join the social clubs, shop online and keep up to date with the latest fashion trends by following Style Mecca.

stylemecca-products

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25 Sep
Posted by Davel

Avpharm Launches Online Cosmecutical Store for Salons

Avpharm is a new wholesaler of organic cosmeceutical beauty products and mineral makeup based in Northern New South Wales.

avpharm-products

The site has a clean look reflecting the precision and freshness of the products for sale, with featured products able to be shown on the home page with a single click in the Tentacle catalogue back-end.

avpharm-home

Registering as a wholesaler is easy and minimises the effort required for both the user and Avpharm.

avpharm-register

25 Sep
Posted by Davel

Southerly Ashore Makes Waves With New WordPress Website

Southerly Ashore is a luxury property in Western Australia’s beautiful Eagle Bay catering to small groups on holiday and couples wanting intimate wedding venue. After purchasing the property last year, the new owners recognised the website was in need of a makeover to showcase the many features of the home.

Southerly Ashore before

Southerly Ashore website pre-Starfish

 

The new WordPress website puts large photos of the home centre stage, introducing the home and leading into the other pages.

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Each page has a unique image slideshow to display photos relevant to the othe page content.

southerlyashore-bookings

The blog is sure to feature some great photos from weddings held at the property as well as local destinations in the Margaret River area.

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23 Sep
Posted by Monica

Sneak Peek: Ashe online store is close to launching

We thought that you might want to have a little sneak peak at the new Ashe WordPress website and online store set to launch this week. To be the first in the know, sign up to her newsletter on her current site.

ashe-fbcover