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Posts Tagged ‘responsive design’

4 Mar
Posted by Jane

Rising to the top: Bigger, better, stronger website launched for Rise Network

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The journey

We’re proud to have worked with Rise Network since their name change from Hills Community Support Group in 2012. The organisation has evolved and grown extensively in this period – taking some pretty challenging changes in their stride.

The original website we designed and built was always created as a stage 1 and was not responsive by choice. Rise Network wanted to spend the rest of the allocated budget on staff training and support on how to engage with their clients using the website, Twitter and Facebook – something which was a big success and continues to pay off.

In the first 6 months of the original site, the traffic increased 400% and the site worked really well to explain how people could access services and enabled people to get in touch with the right people. The website earned its keep.

The changing landscape

Over time, as program funding changed and their services broadened, both our team and Rise Network could see the site needed to change in structure and design to enable the content to go deeper. We recognised this early and plan ahead. This is only because we made the time to meet every 4-5 weeks to review the analytics, conversions and content in a WIP (work in progress) meeting from the day the initial site launched.

planning for change

We held content audit meetings with Rise staff and then proposed a new site map and structure. This was put to the board and the staff and then approved to be designed and built.

designing and building a new website

Over the next 3 months, designs were put together and content was collated by our team and the Rise marketing crew.

The following 3 months, saw the site being built and then filled with content section-by-section, with special attention being paid to the new engagement section, ‘How Can I Help‘ where stories showcase the benefits for businesses and individuals to volunteer time or donate funds.

The result has been a huge success and the site has grew in ranking and prominence from the day it was re-launched last month.

The key features are:

what’s next? the beginning of a new chapter

Rise Network has and continues to understand how important it is to invest in the digital positioning of their brand and we thank them for continuing to work actively with us as a cohesive team.

Today we are celebrating the new site with launchcake, drinks and nibbles – but that’s not the end of the project. It’s the beginning of a new chapter. Next week we plan the next stage for Rise’s digital journey.

Want to hear what Rise have to say about their website? Read their website launch blog.

4 Mar
Posted by Jane

Diabetic Foot Australia kicks into action

We are proud to announce the launch of the Diabetic Foot Australia website. This project is a key initiative of the Wound Management Innovation CRC and aims to address the silent epidemic of diabetic foot ulcers via a national clinical research diabetic foot network.

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The Queensland-based team selected Clever Starfish because we have extensive experience in the health sector and due to the success of working with local providers in their network. We loved working with this team and as expected, distance was no problem thanks to Skype.

The site has only recently gone live but is still in early stages so stay tuned and be sure to sign up to their mailing list.

You can visit their site here: https://diabeticfootaustralia.org/

23 Jun
Posted by Haley

An Out of the Box Hamper Solution Delivered for Just In Time Gourmet

Who doesn’t like receiving gifts? What’s more, gifts packed full of foodie treats? Just In Time Gourmet’s products and hampers are truly divine and yes, we’re speaking from experience!

We had the privilege of working with this family business and owners Jodee and Justin Wearne to redesign and develop their new website. The existing site had been tarnished with black hat SEO and outsourcing by a local provider so Jodee and Justin very cautiously handed their baby over to us.

The new responsive website showcases some exciting features.

Just In Time Gourmet Home Page

Our primary goal was to promote Just In Time Gourmet’s 3 core services: Individual Products, Hampers and Create Your Own Hampers. This was achieved by creating a primary and secondary navigation, you’ll see that the site actually has a quite a few pages but these have been streamlined into tidy menus all accessible from the home page. Customers are able to shop for one of these services or combine all three. The process of this is key and is explained quite simply on the Create Your Own Hamper page.

We cleverly transformed our cart and checkout system and created a super cart (My Order) that allows custom packages to be created. Customers can purchase individual hampers, customise Just In Time Gourmet hampers or create their own hampers. These orders are collated all within the My Order page and makes the ordering process nice and easy.

Also unique to Just In Time Gourmet’s checkout is the ability to send orders to numerous delivery addresses. This means that I can spoil myself with some truffles and create my own hamper with only the products that my family like in Melbourne – no olives, no crackers and definitely no turkish delights! The bonus is that my truffles will be delivered for free! because free shipping applies to orders within Perth Metro. Win win!

Ah, the beauty of Tentacle! It has the wonderful ability of adapting to our clients needs and means we can create the perfect solution for the day-to-day operation of any business. It makes life so easy and earns us lots of points – it’s out of the box hampers made easy!

We think you’ll agree, the website is beautifully designed and totally functional. We’d love to hear your thoughts but most of all we encourage you to visit the site, who knows this maybe the perfect gift for the next birthday, thank you or get well gift that you need to buy.

23 Jan
Posted by Monica

Introducing the Brand New Responsive Sugar Blue Burlesque Websites

We are pleased to announce some of the most intricately detailed work we have done yet has now launched!

Sugar Blue Burlesque is a performance troupe and a burlesque academy that was established in 2007. They have a great looking brand identity and fabulous photos but their previous site did not show this. Clever Starfish worked with the director of the company Melanie Piantoni (aka A’dora Derriere) to rejuvenate and responsify the burlesque websites as well as being able to better manage the addition of shows, products in the store, performer profiles, academy classes and blogs. Our solution to managing all of the things was to split Sugar Blue Burlesque’s offerings into three sites.

  • Sugar Blue Burlesque – For performer management, bookings of dance troupes, featuring events and purchasing products
  • Sugar Blue Academy – For course management and the sale of drop in classes, courses and workshops
  • Sugar Blue Blog – For showing off their latest news and performer blogs

These sites were all built on WordPress and our custom catalogue/e-commerce platform Tentacle for store products and academy courses. The sites have been designed and developed to provide a user experience with subtle animations, punches of colour and detailed imagery – Refresh the home page to see the girls in the header change!

 

Sugar Blue Burlesque Homepage screenshot

 

The Sugar Blue site really showcases the talent behind Sugar Blue Burlesque which includes some internationally recognised performers. We have developed glamourous profile pages for each performer that shows off their videos and photo gallery, linked to all of their performances, latest blog, tweets, courses and acts they are associated with. Have a look yourself at the lady in charge of Sugar Blue—Adora Derriere—and see what acts she performs in.

Sugar Blue Burlesque Performers screenshot

 

Sugar has a gorgeous new shop featuring products made locally in Australia and in Europe, including items designed exclusively for Sugar Blue Burlesque. Need a gift for someone who has everything? Do they have a Sugar Blue Burlesque voucher? No? We didn’t think so. You can buy them to use in the shop and for academy courses right on the site.

Sugar Blue Burlesque Shop screenshot

 

Want to know the ins and outs of what has been happening in Sugar Blue? Have a look at the blog and browse by topic or Author to see what your favourite Burlesque star has been talking about. Sugar Blue Burlesque BLOG screenshot

 

Ever dreamt of being a burlesque star yourself? The Burlesque Academy offers a huge selection of courses to get you shimmying, shaking, undulating, bumping, grinding, wiggling, jiggly twirling and swirling through classic burlesque moves. Be a Burlesque megastar for the day by enrolling in one of the many burlesque make up classes where you will be transformed into a vintage pinup in the morning for a professional glamour photography session in the afternoon. Use the filter to find the course that suits you. You can filter by course type, location, course name, location, teacher and course level.

Sugar Blue Burlesque Academy screenshot

There’s a whole lot going on in this site…take a look around and let us know what you think!

23 Sep
Posted by Monica

Sneak Peek: Ashe online store is close to launching

We thought that you might want to have a little sneak peak at the new Ashe WordPress website and online store set to launch this week. To be the first in the know, sign up to her newsletter on her current site.

ashe-fbcover

1 Jul
Posted by Davel

Perth Theatre Company Debuts New Responsive Website

Perth Theatre Company has been part of the Perth arts scene since 1983, taking up residence at the State Theatre Centre in 2010. Their old WordPress site was in need of an overhaul to accomodate an increasing amount of content in a way that was easy to manage. We created a whole new responsive design for the website and customised pages with flexible content areas and many custom fields to keep the layout of show details consistent. The changes were dramatic, resulting in a site that is not only easier to update, but allows for more flexiblity in the way content areas are used.

Perth Theatre Company responsive website - Home page on tablet and mobile devices

The home page features a dynamic banner area, automatic preview of the latest blog post, newsletter signup field, Facebook feed and two static feature areas for promotions.

ptc1

The pages for shows use flexible content blocks with two size options, allowing a number of eye-catching previews to be set up with ease.

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The blog offers glimpses behind the scenes of PTC productions and all the latest news from the company.

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Our somewhat metaphorical LaunchCake was an apple and blueberry strudel from Corica Pastries. Like a good theatre show, strudel is complex and has several layers, leaving the consumer with a sense of fullness afterwards. (This is less than 1/3 of the strudel…the whole thing was so long it wouldn’t fit on our cake stand!)

21 Jun
Posted by Davel

A Truffle-infused One Page Site

We’re pretty into food here in Starfishland, so when The Black Truffle contacted us about doing a new website for their gourmet delicatessen in North Fremantle, we were keen as honey basil mustard. The store has become a regular destination for locals and passers-by, with fresh coffee, lunchables, Italian pantry staples, salads, antipasto, cured meats, cheeses, and take-home meals prepared by real Italian mamas. The rustic food aesthetic was carried through to the website design, with warm tones, wood and hessian textures, contrasted with the simple black and white of their logo.

blacktruffle-top

The site uses a ‘one page’ layout, which requires some tricky development techniques in order to be optimised for search engines as well as be easily editable in the WordPress content management system. While appearing as one long page in the browser, each section is actually a separate page in the eyes of search engines.

blacktruffle-store

 

The catering section includes an inquiry form that gets submitted seamlessly without reloading the page.

blacktruffle-catering

4 Jan
Posted by Jane

Marketforce freshen the Decmil brand: new responsive WordPress site goes live

In another collaboration with Marketforce, we are proud to launch the Decmil Australia website.

decmil_home

Decmil Australia has delivered specialist building and civil construction services to the oil, gas and resources industries for more than 30 years. As part of the wider Decmil Group Limited, their long held reputation is built on sound, professional and trusted relationships with their clients.

They commissioned Marketforce to freshen up their well-established brand a year ago. At the same time they noted that the website needed to be brought up to the same level. Our team met with the Marketforce designers, planners and account managers and went through the already completed print resources as well as the print style guides.

The final decision was made that they wanted to go with a fully responsive site that showcased the new colour palette and fonts.

decmil_responsive

This website has some fabulous features in WordPress including;

  •  Responsive banner managers: The home and landing pages all feature banner managers where photos, text and links can be added by the client in a heartbeat. As long as the heart of the image is centralised – the whole banner will shrink and display appropriately on a tablet or smartphone. Check it out by grabbing the corner of the browser and shrinking the window.
  • Landing page templates: The website features dedicated landing page templates that allow the addition of feature boxes to promote pages within. This makes the site far easier to navigate, particularly when coupled with drop down navigation.
  • Blog: Although on the outset, a blog doesn’t seem to be a fabulous feature but in our experience it is one of the most vital parts of any website. After all, here you are reading ours.
  • Flexible content modules: In cases where you are dealing with designing and building a site with less than 30% of the content, flexible content modules are a saving grace. We had the responsibility of adding in the content for the first level pages and the rest was completed by Marketforce and the team at Decmil. Without allowing some flexibility, it is pretty easy for bumps in the road to lead to delays – particularly as content is the key to this website.

decmil_capabilities

decmil_capabilities_page

decmil_news

We celebrated this launch with a delighfully simple chocolate cake. Jayde, the lead on this project was in Melbourne and skyped in for LaunchCake but was unable to cut the cake long distance so our very talented designer, Trevor – cut the cake!

photo-3

17 Oct
Posted by Jane and Jayde

Christian Fletcher Launches New Look Responsive Website

Last year our team took a trip down south to say hello to the Fletcher team in their Dunsborough gallery after spending months on the phone. We felt it was about time we met in person! We already had a really appreciation of the beautiful photographic work of Christian Fletcher as it was great to be greeted so warmly in their stunning gallery.

Christian Fletcher’s original site was one of the earliest Tentacle stores. When we met with them we realised that they were beginning to grow out of the current version and wanted to take their online presence to the next level.

Christian Fletcher’s original site

Pretty quickly we got onto how we could look at improving the current site and it was pretty clear that they truly are innovators and love to lead the way. After the trip our team chatted about how we could address their needs and enable them to steer their business on a daily basis without us having to rely on us. They wanted control and we wanted to be able to give that to them.

We really do appreciate that they also let us run with some exciting features that we hope will make their site even easier to browse or buy a ‘Christian Fletcher’ that suits you.

All of these changes were not made lightly or at a whim. Our team spent a long time reviewing the popular sections of the site, listened to feedback from their team and other photographers who work closely with them. We didn’t want to make ‘change for change’s sake’ and hope that this is reflected in the new look.

Probably the biggest noticeable cosmetic change is that the site is now responsive, enabling purchasing, browsing and blog reading on the go. Visitors can also save their favourite images to the Wishlist and purchase from both the photography store and the gift store.

The site is not just about selling though and special care has been taken to consider first and foremost those who want to view images and read the latest happenings in the life of Christian Fletcher.

We will revisit this site in future blogs to explain further features including; gift vouchers, product pickup, room-view, coupons and how we approach responsive sites.

Check out their site at http://www.christianfletcher.com.au or pop into one of their galleries in Dunsborough, Margaret River or Mandurah.

Launch Cake: Chocolate Mousse Cake

28 Sep
Posted by Gregory

XciteLogic Revolutionises School Communication with the MySchoolDay App

XciteLogic has launched their new responsive website which showcases their new MySchoolDay App. The site features a touch enabled banner manager and sign up form which invites principals and teachers to request a demo of MySchoolDay. The MySchoolDay App enables parents and teachers to interact directly with their school administration, events, news and resources. This creates a sharing environment for all users. Well done XciteLogic!

29 Jun
Posted by Gregory

Revitalised Responsive Website for Steven Walter Children’s Cancer Research Foundation

The Steven Walter Children’s Cancer Research Foundation have kicked off their new branding with a smart responsive site. Clean, friendly and accessible on mobile and desktop browsers. Run your fingers across the Home Page banner!

The Foundation runs many fund raising events throughout the year so an event calendar was an essential addition. By adding an physical address in the WordPress, a google map preview is automatically generated for the event.

 

Launch Cake : Lemon Polenta Cake

Lemon Polenta Cake

 

23 May
Posted by Jane

tutti frutti launches delicious new site

It was over year ago when I first tried the delicious creations from the ‘new kid on the block in Leederville’ that is now a regular staple in my life. From the first free tasting (thanks Joel!) I was hooked… and from this ‘love’, the beginning of a lovely relationship has bloomed between Tutti Frutti and Clever Starfish.

We have helped them with their Facebook from the beginning (because we know what we want to hear and see as fans!) and have been privy to the big vision that Kathy Metaxas has for the American-born business that has been taking the world by storm.

This website one was a fun one to build and the whole Starfish team played a role in it. Of course, it is a responsive design. That means that you can fit it in your pocket and even check in on FourSquare from the mobile site.

The Leederville store is only the beginning of the exciting Tutti Frutti story unfolding… as today we launch not only their website but also the chance for West Australians to own their own Tutti Frutti shop of their own! I wish we could open one ourselves but alas, no websites would be made as we would be too busy eating straight from the taps and serving crowds of customers!

I would have to say, the biggest challenge of this site was that it induced Tutti Frutti cravings every time we spent more than a few hours in a row on it! This is seriously what happened every time someone tried to sneak off for a fix.

To celebrate the website launch, we are getting ready to eat a delicious fruit tart….

We would have eaten Tutti Frutti in celebration but we had it yesterday when we made the 404 error page. Now THAT was fun!