At Clever Star­fish, we sup­port the intro­duc­tion of Day­light Sav­ing. Not only do we think it’s great for mak­ing busi­ness with the East coast of Aus­tralia easier dur­ing the sum­mer, but also because we love the laid-back West Aus­tralian life­style and that extra hour of sun­shine helps us to enjoy it to the fullest.

So, we were delighted when our exist­ing cli­ent Fiona Kalaf of Buro Group asked if we would be inter­ested in put­ting together a web site for the YES Day­light Sav­ing cam­paign. The campaign’s iden­tity was designed by Brand Agency, and we used their ele­ments to make a bright, sunny web site to help raise aware­ness of the bene­fits of day­light saving.

The site is powered by blog­ging engine Word­Press, as news announce­ments and blog posts are the primary focus of the site. PayPal dona­tions are accep­ted, vis­it­ors can volun­teer to help pro­mote the Yes cam­paign at polling places around the state on the ref­er­en­dum day, and there also the hil­ari­ous League of Dark­ness radio ads which you can listen to on the site. There’s also a Face­book group with over 6,500 fans.

And if you’re a West Aus­tralian, don’t for­get to have your say on May 16.

Yes Day­light Saving