Know­ing that we spe­cial­ise in Word­Press web sites, our good friends at Eduka passed this lead along. Green­sense are a local envir­on­mental con­sultancy who had been using a Word­Press blog that they had set up them­selves for a couple of years. The con­tent on the Green­sense blog is a textbook-perfect example of how cor­por­ate blog­ging should be done – reg­u­lar, timely and top­ical posts that are both inform­at­ive and inter­est­ing. How­ever, the free theme that the site was using for look and feel wasn’t meet­ing the company’s needs, so Fabian and Peter decided it was time their web site got a facelift, along with some pro­fes­sional copy­writ­ing for their cor­por­ate inform­a­tion pages. That’s where Clever Star­fish came in.

We designed a new Word­Press theme for Green­sense, and helped them make their Word­Press install­a­tion search engine friendly and easier for them to man­age. We also worked with their chosen copy­writer to work just the right amount of text into the design. The end res­ult is simple and quite subtle but suits the feel of the com­pany per­fectly. We also set them up with our Star­fish Send news­let­ter sys­tem, which allows easy sub­scrip­tion man­age­ment and beau­ti­ful branded email newsletters.

If you’re inter­ested in cli­mate change or just want to see an example of good cor­por­ate blog­ging, check out the Green­sense web site and blog.

Tags: climate change, email newsletters, greensense, starfish send, wordpress