InstallAware is a lead­ing MSI installer product — an import­ant item in every Win­dows soft­ware developer’s toolkit. With large com­pan­ies like Mac­ro­vi­sion as major com­pet­it­ors, InstallAware needed a home page that was mem­or­able and clearly out­lined the dif­fer­ent product edi­tions available.

For this pro­ject, we worked closely with InstallAware founder and CEO Sinan Karaca to design and imple­ment a fresh new look for the home page. As well as adding visual appeal, a main aim was to allow vis­it­ors to eas­ily dis­tin­guish between the three main edi­tions — accom­plished by dis­play­ing an image of each edi­tion along­side a list of the main fea­tures at the top of the new design.

By using industry-standard best prac­tices for web site devel­op­ment, we were also able to decrease the aver­age time the home page took to load by more than two-thirds — from over a minute for users on dia­lup con­nec­tions to less than 20 seconds. This will help to min­im­ise cus­tomer frus­tra­tion as well as reduce host­ing costs for InstallAware.

The Clever Star­fish team will con­tinue to work with InstallAware in the future on search engine optim­isa­tion and online mar­ket­ing efforts.

Related Links:
InstallAware Win­dows Installer