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8 Oct
Posted by Jane

Crime Stoppers WA website wins state website award and makes the finals for the Australian Web Awards in ‘Not For Profit’ Category

Last night at Spacecubed, the Crime Stoppers WA website was announced as a finalist in the ‘Not For Profit’ category of the Australian Web Awards.

crime_stoppers

Crime Stoppers WA came to us last year looking for a new website that would allow them to;

  • balance the support role provided for WA Police whilst establishing that Crime Stoppers WA is an independent not-for-profit organisation serving the community.
  • provide a way to encourage both online reports and phone calls to help solve crimes.
  • establish their position as a not-for-profit organisation.
  • clearly explain who they are and what they do.
  • clearly explain the kind of crimes that Crime Stoppers work in preventing and solving alongside the relevant authorities.
  • define crime types and provide prevention tips.
  • provide a clear pathway to the online reporting form and explain when it should be used.
  • make reporting phone number easily accessible and educate users on when to use it.
  • increase opportunities for community to engage with Crime Stoppers as a volunteer or advocate or sponsor.
  • increase exposure for sponsors across the site.
  • ensure the site worked across all devices.
  • Ensure the brand is positioned to communicate directly with community members in Western Australia.
  • encourage action from the community by reporting suspicious activity.
  • encourage action from the community by reporting information that relates to the open cases.
  • encourage participation from kids in school years 7, 8 and 9 via the competition entry.

We freshened and updated the look, feel, content and structure with the result for the client has been a huge lift in engagement, reports and positive recognition.

As quoted by Mara from Tinderbox, one of our collaborators, “It takes a village to build a website” and for this site it couldn’t be truer. We couldn’t have delivered such an outstanding website without the collaboration of;

  • Tinderbox Creative for the Graffiti Action Challenge sub site and brand and for Crime Stoppers Week materials.
  • The Write Words for written content and advice us on photos, where relevant.
  • Fasthit for security planning, execution and ongoing monitoring.

It’s been an award-winning week for Crime Stoppers WA, as they were also presented with 5 media awards at the Crime Stoppers International conference. Awesome work!

The national web awards will be held later in the year, so stay tuned.

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