Last night at Spacecubed, the Crime Stoppers WA website was announced as a finalist in the ‘Not For Profit’ category of the Australian Web Awards.

 

Crime Stoppers WA came to us last year looking for a new website that would allow them to;

  • balance the support role provided for WA Police whilst establishing that Crime Stoppers WA is an independent not-for-profit organisation serving the community.
  • provide a way to encourage both online reports and phone calls to help solve crimes.
  • establish their position as a not-for-profit organisation.
  • clearly explain who they are and what they do.
  • clearly explain the kind of crimes that Crime Stoppers work in preventing and solving alongside the relevant authorities.
  • define crime types and provide prevention tips.
  • provide a clear pathway to the online reporting form and explain when it should be used.
  • make reporting phone number easily accessible and educate users on when to use it.
  • increase opportunities for community to engage with Crime Stoppers as a volunteer or advocate or sponsor.
  • increase exposure for sponsors across the site.
  • ensure the site worked across all devices.
  • Ensure the brand is positioned to communicate directly with community members in Western Australia.
  • encourage action from the community by reporting suspicious activity.
  • encourage action from the community by reporting information that relates to the open cases.
  • encourage participation from kids in school years 7, 8 and 9 via the competition entry.

We freshened and updated the look, feel, content and structure with the result for the client has been a huge lift in engagement, reports and positive recognition.

As quoted by Mara from Tinderbox, one of our collaborators, “It takes a village to build a website” and for this site it couldn’t be truer. We couldn’t have delivered such an outstanding website without the collaboration of;

  • Tinderbox Creative for the Graffiti Action Challenge sub site and brand and for Crime Stoppers Week materials.
  • The Write Words for written content and advice us on photos, where relevant.
  • Fasthit for security planning, execution and ongoing monitoring.

It’s been an award-winning week for Crime Stoppers WA, as they were also presented with 5 media awards at the Crime Stoppers International conference. Awesome work!

The national web awards will be held later in the year, so stay tuned.