We get asked about holding pages all the time and whether they are worth the investment and often it depends on your business, competition, product and strategy. We launched a flurry of landing pages just before the Christmas break and were asked to quote an unprecedented amount last year. Here are the top three questions, answered.
Is it enough to simply put my logo and address up there?
If you are a physical business like a doctor, coffee shop or dentist this might be enough. If you have a Facebook, Twitter, LinkedIn (etc) you would be crazy not to add these to the page and encourage people to interact.
What else should I think about adding to my holding page?
We recommend that the very base you start with is;
- Social links – This enables you to lead people to a place where they can interact with you now.
- Google Analytics – There is nothing more powerful than seeing how people are finding your business and what sites are sending people your way. As you build your site you might want to consider adding pages and content to rectify challenges or benefit from opportunities presented by Google and referrers.
- Newsletter signup – If you have the opportunity to build a crowd before you launch your site (especially if you are in e-commerce), why would you pass up on it? We can setup HelloStarfish or link with most other newsletter systems to streamline the storage of your mailing lists for you. Building a crowd before launch means you start business with a bang!
- Top notch content – It doesn’t have to be a novel (it’s best if it isn’t actually!), but a well-written paragraph synopsis of your business and/or a fabulous photo of your product/s is worth it’s weight in gold.
Should I have a content-management system, like WordPress?
If you plan on having your landing page up for longer than 10 weeks and you want to change your content at least monthly – we suggest you do. However you need to be really strict with yourself about what you really need to edit otherwise you may as well be building your website. Probably the best example of a well-suited landing page with a WordPress content management system is The Globe. They designed a page that was going to be an image banner and synopsis and we suggested that we build in a banner manager so that they can add their projects to showcase as they launch them.
Is it better to keep my old website up there for now?
If you have a huge site and the content is still, for the most-part, relevant then keeping your old site up there whilst you make the new one is probably a good thing – especially if you have lots of content and pages. The reasoning behind this is Google. If you go from 70 pages to 1 page then you are considerably reducing your ‘Google juice’ or footprint. You can make a huge number of dead links too unless you redirect all your old pages to the home page and your relevancy on searches can drop very quickly. We will address redirects in a future blog.
So how much is it going to cost me?
There is no magic number but you should be expect it to be over $300 and under $3000 unless you are being super simplistic or building a mini site. The best way to find out is to call and have a chat with the digital people in your life. If you don’t have any – feel free to call us and we would love to have a cup of tea and a chat.
To make up for way too many words, here are some pretty holding pages designed buy our team and some of our clients.