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Archive for ‘Site Launches’

23 Jan
Posted by Monica

Introducing the Brand New Responsive Sugar Blue Burlesque Websites

We are pleased to announce some of the most intricately detailed work we have done yet has now launched!

Sugar Blue Burlesque is a performance troupe and a burlesque academy that was established in 2007. They have a great looking brand identity and fabulous photos but their previous site did not show this. Clever Starfish worked with the director of the company Melanie Piantoni (aka A’dora Derriere) to rejuvenate and responsify the burlesque websites as well as being able to better manage the addition of shows, products in the store, performer profiles, academy classes and blogs. Our solution to managing all of the things was to split Sugar Blue Burlesque’s offerings into three sites.

  • Sugar Blue Burlesque - For performer management, bookings of dance troupes, featuring events and purchasing products
  • Sugar Blue Academy - For course management and the sale of drop in classes, courses and workshops
  • Sugar Blue Blog - For showing off their latest news and performer blogs

These sites were all built on WordPress and our custom catalogue/e-commerce platform Tentacle for store products and academy courses. The sites have been designed and developed to provide a user experience with subtle animations, punches of colour and detailed imagery - Refresh the home page to see the girls in the header change!

 

Sugar Blue Burlesque Homepage screenshot

 

The Sugar Blue site really showcases the talent behind Sugar Blue Burlesque which includes some internationally recognised performers. We have developed glamourous profile pages for each performer that shows off their videos and photo gallery, linked to all of their performances, latest blog, tweets, courses and acts they are associated with. Have a look yourself at the lady in charge of Sugar Blue—Adora Derriere—and see what acts she performs in.

Sugar Blue Burlesque Performers screenshot

 

Sugar has a gorgeous new shop featuring products made locally in Australia and in Europe, including items designed exclusively for Sugar Blue Burlesque. Need a gift for someone who has everything? Do they have a Sugar Blue Burlesque voucher? No? We didn’t think so. You can buy them to use in the shop and for academy courses right on the site.

Sugar Blue Burlesque Shop screenshot

 

Want to know the ins and outs of what has been happening in Sugar Blue? Have a look at the blog and browse by topic or Author to see what your favourite Burlesque star has been talking about. Sugar Blue Burlesque BLOG screenshot

 

Ever dreamt of being a burlesque star yourself? The Burlesque Academy offers a huge selection of courses to get you shimmying, shaking, undulating, bumping, grinding, wiggling, jiggly twirling and swirling through classic burlesque moves. Be a Burlesque megastar for the day by enrolling in one of the many burlesque make up classes where you will be transformed into a vintage pinup in the morning for a professional glamour photography session in the afternoon. Use the filter to find the course that suits you. You can filter by course type, location, course name, location, teacher and course level.

Sugar Blue Burlesque Academy screenshot

There’s a whole lot going on in this site…take a look around and let us know what you think!

7 Jan
Posted by Davel

The Architecture Group Makes Their Internet Debut with One-page Responsive Website

Perth-based practice The Architecture Group (aka TAG Architects) recently launched their first website. As you’d expect from an architectural company, the site was to be crisp with plenty of white space and a focus on the content.

Responsibly Responsive Design

Given their holistic approach to architecture and creating spaces that suit the people that will inhabit them, it’s fitting that they chose to have a responsive website created. Browsing the site on a mobile is just as easy as on a tablet or desktop, with the all the content changing fluidly to suit the user’s screen size.

One Page Love

One-page websites are so hot right now, but they definitely don’t suit everyone. They’re great for venues or portfolios with a small amount of content; not good if you have lots of pages to wrangle. The brief from TAG was to put the work ‘front and centre’ as soon as someone visits the site as well as have a practice profile. A reveal-on-click section allows the profile to appear in a high position without taking up space when not needed. A filterable portfolio gallery teases projects, with full content appearing in the large project viewer above the gallery when clicked.

Screenshot of Clever Starfish's one-page responsive website for TAG Architects

7 Jan
Posted by Davel

Switch Homes Launches Responsive WordPress Website

Switch Homes is a residential builder that creates beautiful homes without scary price tags.

The existing website did not match the elegance of their home designs and they wanted potential customers to easily find a home design that suits them. The result of this is a crisp-looking responsive website that includes a home finder with several useful refining options. As potential customers often do ‘couch research’ on tablet devices, the site was created to be responsive to smaller device sizes. This also makes it much easier to find a display home’s address when out and about with only a mobile phone.

 

switch-responsive

The ‘real time’ search refine controls help users narrow down the home designs that are suitable for them.

switch-homelisting

We love making it easy for users to find the information they need, and it’s great working with a client who knows their audience well enough to understand what that information is. Large home plans and specifications are displayed along with the home description and gallery, removing the need to download brochures to see all the important details of a home layout.

switch-homedetail

This project was the outcome of a really successful collaboration with Intersect Communications in Nedlands.

2 Jan
Posted by Davel

Tamboritha Relaunches Into the Digital Deep with New WordPress Website

Tamboritha is a subsea contractor based in Henderson, Western Australia providing Remotely Operated Vehicles and personnel to the offshore oil and gas industry. In the last 25 years, they have grown from a small outfit to an experienced group with a purpose-built operations facility in the Australian Marine Complex in Henderson, Western Australia. The existing website (below) was over 6 years old and no longer reflected the company they have become.

Tamboritha-old-home

To reflect the change in their business, we created a new website to showcase their capabilities and project experience. Building on their recently updated brand identity, we designed a site that is bold and colourful while maintaining a clean and professional look.

tamboritha-home

Service overview pages pull in content from child pages to reduce the amount of content entry required.

tamboritha-services

Each ROV has a dedicated page with full specifications (entered in WordPress) and a link to view all the projects that the ROV is related to.

tamboritha-product

3 Oct
Posted by Haley

Style Mecca’s Hot Online Fashion Store – Launch Day!

stylemecca-machome

We’re super excited to launch the Style Mecca website today. Featuring an all Australian lineup of designers, including: Alessa, Anu, First Base, Sara Phillips and White Suede, Style Mecca celebrates Australian fashion!

With a background in marketing and a passion for fashion, Eloise brings a wealth of enthusiasm to the online market, engaging with socially savvy women on Facebook, Instagram and Twitter. Style Mecca has already captured an enviable pool of social followers – even before the site was live.

Our designer created a beautifully modern canvas to showcase Style Mecca’s unique designer brands. The website is a fantastic port of call for keeping up with the latest fashion trends in the blog, otherwise simply sign up and newsletters can come to you. The site wouldn’t be a great little online store without our very own Tentacle system – a full e-commerce facility that is harmoniously linked in with WordPress.

We have no doubts that Style Mecca will continue to share her fashion inspirations in a digital marketplace. Join the social clubs, shop online and keep up to date with the latest fashion trends by following Style Mecca.

stylemecca-products

stylemecca-productdetail

25 Sep
Posted by Davel

Avpharm Launches Online Cosmecutical Store for Salons

Avpharm is a new wholesaler of organic cosmeceutical beauty products and mineral makeup based in Northern New South Wales.

avpharm-products

The site has a clean look reflecting the precision and freshness of the products for sale, with featured products able to be shown on the home page with a single click in the Tentacle catalogue back-end.

avpharm-home

Registering as a wholesaler is easy and minimises the effort required for both the user and Avpharm.

avpharm-register

25 Sep
Posted by Davel

Southerly Ashore Makes Waves With New WordPress Website

Southerly Ashore is a luxury property in Western Australia’s beautiful Eagle Bay catering to small groups on holiday and couples wanting intimate wedding venue. After purchasing the property last year, the new owners recognised the website was in need of a makeover to showcase the many features of the home.

Southerly Ashore before

Southerly Ashore website pre-Starfish

 

The new WordPress website puts large photos of the home centre stage, introducing the home and leading into the other pages.

southerlyashore-home

Each page has a unique image slideshow to display photos relevant to the othe page content.

southerlyashore-bookings

The blog is sure to feature some great photos from weddings held at the property as well as local destinations in the Margaret River area.

southerlyashore-blog

 

 

 

19 Sep
Posted by Davel

Force Technology Launches Vibrant New Website With Second Breakfast

Force Technology International is one of the biggest distributors of mobile accessories in Australia, supplying brands like Jawbone, Lifeproof, Kensington and Mossimo to retailers including Telstra, Optus, Virgin and JB Hi-Fi.

Having evolved their business and culture over the last 10 years, their website did not match the company they had become and was in need of redeveloping to bring it up to date.

The new site is cleaner and more colourful, with a site structure that makes it much easier to find out about the company, their brands and places to buy products.

force-new-home

force-new-brands

The blog section is completely new, and features the latest news from their partners as well as internal happenings.

force-new-blog

With a huge nationwide network of resellers, there’s a good chance a stockist is nearby. The database can be searched by postcode and suburb, with resellers shown in a neat listing format.

force-new-resellersearch

force-new-team

And for LaunchCake? 10am on a Monday is a bit too early for cake (even for us) so we opted for LaunchBake with a selection of treats from New Norcia bakery.

 

12 Sep
Posted by Davel

HMS Popup Launches Retro Rumble With Double Crumble

The Retro Rumble is a two day festival of all things retro, with 11 soul, R&B, 60′s garage, rockabilly, blues and swing bands facing off against each other for Rumble in the Underground and a free public event with more bands, markets, food stalls, popup wine bars, fashion shows and plenty more goings on.

To complement traditional print promotional materials, we created a website with a poster look to it, but with more interactivity so that each band’s profile can be viewed. The result is this bold, bright and energetic responsive website. The really impressive part—if you’re part-nerd like us—is that the band lineup and event details are all editable in WordPress, and get automagically fitted into the list thanks to some fancy coding by devmaster Kieran.

The Retro Rumble

Even though I had nothing to do with the project, on behalf of ryhme-lovers everywhere I declared that the Launchcake for Rumble must be Apple Crumble. To match the colour themes for the two events, we ended up having double crumble; one with rhubarb, one with blueberries. It just felt right.

rumble crumbles

11 Aug
Posted by Davel

Be The Change Launches New Website For Community Action

btc-project.org

Be the Change is an interactive Digital Documentary Project that provides the knowledge, the resources and tools that empowers individuals to “be the change” in their community.

Aimed at a young audience, the fun looking site has some really cool features that turn details submitted via a form into an individual project page with videos, social links and a Google Map.

Be The Change - Submit

bethechange-home
bethechange-toolbox

The site is currently in beta—if you’re interested in contributing they would love to hear from you!

 

8 Aug
Posted by Monica

Carpets and Floors At Yours Customers Floored by Extraordinary New Website

carpetsfloors_thumb

Finding the perfect flooring can be a lengthy process.

Carpets and Floors at Yours know this and recently launched an online catalogue that allows users to build a quote online and have their chosen samples delivered to their home to inspect.

The website provides an extensive catalogue of flooring including carpet, vinyl, laminate, timber and bamboo. The products are all very detailed with a visual sample and pictures of the flooring in offices and homes. Each product shown includes specifications, warranty information and even instructions on how to install the flooring yourself!

 

carpetsandfloors2_home_final

Products can be shortlisted by adding them to your favourites list and from there you can enter in the amount of flooring required for each room to create a price estimate yourself. If you are still unsure of the products you have selected and need to see them, you can book a physical van to come straight to your doorstep with the samples you have added to your virtual van on the website. Convenient? We think so!

carpetsandfloors2_listing_final

Carpets and Floors at Yours is a very unique flooring business in Perth. They launched their first fleet of mobile flooring showrooms in August 2012. They saw an opportunity in the market to provide an at-home service for the residential and commercial markets. Each mobile showroom carries over 800 samples of carpet, laminate, vinyl, timber, bamboo and underlay for viewing.

Given they only have mobile van ‘showrooms’ and no physical store, Carpets and Floors needed a way to showcase their products to potential customers, so having an online catalogue made sense. The interactive website compliments their on-location service, by allowing customers to browse their products whenever they want.

carpetsandfloors2_detail_final

So next time you are looking for flooring for your home or office and don’t have the time to go out to several stores to find ‘the one’, browse online at carpetsatyours.com.au and book a mobile showroom to come to you!

18 Jul
Posted by Monica

Take5 Temp Launches “hot” new food monitoring app into the cloud

The Take5 Temp app is a collaborative project that was scoped, managed and designed by Clever Starfish and developed by The Frontier Group.

We are very excited to finally announce the launch of this app. This project was completed early in the year, but always planned to follow the launch of their first app, Take5 Feedback.

The solution comprises of both a web app and a phone app  – much like Xero and other extremely successful business apps that have hit the market in the past 5 years. So what is it? – I hear you ask! It is an app that allows you to monitor the temperature of food and store the results in the cloud. From there, you can review the results over time and generate reports.

What problem were they trying to solve with this app, you may ask…
Businesses have to rely on staff to routinely record temperatures to ensure that food storage temperatures are within the safe means at all times at the point when food is delivered to their cafe, restaurant or venue. The classic way of doing this is with a clipboard or notepad. These get very grubby in the kitchen and are not very easy to review – should you have a problem that may have occurred from incorrect storage of a food. This method is also very easy for staff to cover their tracks. Risky business in food.

So how did we come up with the solution?
We all put our heads together to solve the problem;

  • Jeremy Wolf, Director of Take5 Temp is a trained chef, so he was aware of the strengths and weaknesses of the current systems.
  • Jane Farrow, our Managing Director, has more than 10 years of experience designing websites and web-apps so is aware of the best way to structure content and create use pathways.
  • Colin Paterson, Strategic Marketing Director of Ready for Liftoff, has decades of experience launching new products to the market and bringing together the best team to solve the issues at hand.
  • Adam Fitzgerald, CEO of The Frontier Group, has extensive experience in web apps and has been in the market of iPhone apps and Android Apps since their inception.

We spent an appropriate amount of time producing a scoping document and then ensuring the use-case was strong. We worked on a name and brand that would hold true (great work RFLO and Milkable) and a structure that will present the simplest pathways and structure for users. Once we all agreed that was sorted, we then moved into design then development.

So now its LIVE! Who needs it?
If you know someone who runs a cafe, restaurant or venue – they need this app. So tell them about it! Take5 Temp enables the use of existing phones or a work-supplied device (computer, tablet, phone, iPod!) to measure the food temperature on delivery in a flash. No fancy new equipment required! Alerts are raised for temperatures that are above or below the recommended food storage temperature and staff are notified when temperatures need to be monitored again.

Take5 Temp information is stored securely in the cloud, so it eliminates the need for paper recordings. Temperature data is tracked in real time and can be accessed anywhere with online access, so you don’t even need to be in the venue. This gives business owners the freedom to be on top of things, no matter where they are.

Below are screen captures of the website, where you can preview the app and watch the fabulous video, produced by Milkable.

take5temp

For more previews of the app design, check out our Take5 Temp project page. Cake pending! Stay tuned …