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Archive for ‘Site Launches’

4 Mar
Posted by Jane

Diabetic Foot Australia kicks into action

We are proud to announce the launch of the Diabetic Foot Australia website. This project is a key initiative of the Wound Management Innovation CRC and aims to address the silent epidemic of diabetic foot ulcers via a national clinical research diabetic foot network.

diabetic_foot_banner

The Queensland-based team selected Clever Starfish because we have extensive experience in the health sector and due to the success of working with local providers in their network. We loved working with this team and as expected, distance was no problem thanks to Skype.

The site has only recently gone live but is still in early stages so stay tuned and be sure to sign up to their mailing list.

You can visit their site here: https://diabeticfootaustralia.org/

8 Oct
Posted by Jane

Crime Stoppers WA website wins state website award and makes the finals for the Australian Web Awards in ‘Not For Profit’ Category

Last night at Spacecubed, the Crime Stoppers WA website was announced as a finalist in the ‘Not For Profit’ category of the Australian Web Awards.

crime_stoppers

Crime Stoppers WA came to us last year looking for a new website that would allow them to;

  • balance the support role provided for WA Police whilst establishing that Crime Stoppers WA is an independent not-for-profit organisation serving the community.
  • provide a way to encourage both online reports and phone calls to help solve crimes.
  • establish their position as a not-for-profit organisation.
  • clearly explain who they are and what they do.
  • clearly explain the kind of crimes that Crime Stoppers work in preventing and solving alongside the relevant authorities.
  • define crime types and provide prevention tips.
  • provide a clear pathway to the online reporting form and explain when it should be used.
  • make reporting phone number easily accessible and educate users on when to use it.
  • increase opportunities for community to engage with Crime Stoppers as a volunteer or advocate or sponsor.
  • increase exposure for sponsors across the site.
  • ensure the site worked across all devices.
  • Ensure the brand is positioned to communicate directly with community members in Western Australia.
  • encourage action from the community by reporting suspicious activity.
  • encourage action from the community by reporting information that relates to the open cases.
  • encourage participation from kids in school years 7, 8 and 9 via the competition entry.

We freshened and updated the look, feel, content and structure with the result for the client has been a huge lift in engagement, reports and positive recognition.

As quoted by Mara from Tinderbox, one of our collaborators, “It takes a village to build a website” and for this site it couldn’t be truer. We couldn’t have delivered such an outstanding website without the collaboration of;

  • Tinderbox Creative for the Graffiti Action Challenge sub site and brand and for Crime Stoppers Week materials.
  • The Write Words for written content and advice us on photos, where relevant.
  • Fasthit for security planning, execution and ongoing monitoring.

It’s been an award-winning week for Crime Stoppers WA, as they were also presented with 5 media awards at the Crime Stoppers International conference. Awesome work!

The national web awards will be held later in the year, so stay tuned.

23 Jun
Posted by Haley

An Out of the Box Hamper Solution Delivered for Just In Time Gourmet

Who doesn’t like receiving gifts? What’s more, gifts packed full of foodie treats? Just In Time Gourmet’s products and hampers are truly divine and yes, we’re speaking from experience!

We had the privilege of working with this family business and owners Jodee and Justin Wearne to redesign and develop their new website. The existing site had been tarnished with black hat SEO and outsourcing by a local provider so Jodee and Justin very cautiously handed their baby over to us.

The new responsive website showcases some exciting features.

Just In Time Gourmet Home Page

Our primary goal was to promote Just In Time Gourmet’s 3 core services: Individual Products, Hampers and Create Your Own Hampers. This was achieved by creating a primary and secondary navigation, you’ll see that the site actually has a quite a few pages but these have been streamlined into tidy menus all accessible from the home page. Customers are able to shop for one of these services or combine all three. The process of this is key and is explained quite simply on the Create Your Own Hamper page.

We cleverly transformed our cart and checkout system and created a super cart (My Order) that allows custom packages to be created. Customers can purchase individual hampers, customise Just In Time Gourmet hampers or create their own hampers. These orders are collated all within the My Order page and makes the ordering process nice and easy.

Also unique to Just In Time Gourmet’s checkout is the ability to send orders to numerous delivery addresses. This means that I can spoil myself with some truffles and create my own hamper with only the products that my family like in Melbourne – no olives, no crackers and definitely no turkish delights! The bonus is that my truffles will be delivered for free! because free shipping applies to orders within Perth Metro. Win win!

Ah, the beauty of Tentacle! It has the wonderful ability of adapting to our clients needs and means we can create the perfect solution for the day-to-day operation of any business. It makes life so easy and earns us lots of points – it’s out of the box hampers made easy!

We think you’ll agree, the website is beautifully designed and totally functional. We’d love to hear your thoughts but most of all we encourage you to visit the site, who knows this maybe the perfect gift for the next birthday, thank you or get well gift that you need to buy.

23 Jan
Posted by Monica

Introducing the Brand New Responsive Sugar Blue Burlesque Websites

We are pleased to announce some of the most intricately detailed work we have done yet has now launched!

Sugar Blue Burlesque is a performance troupe and a burlesque academy that was established in 2007. They have a great looking brand identity and fabulous photos but their previous site did not show this. Clever Starfish worked with the director of the company Melanie Piantoni (aka A’dora Derriere) to rejuvenate and responsify the burlesque websites as well as being able to better manage the addition of shows, products in the store, performer profiles, academy classes and blogs. Our solution to managing all of the things was to split Sugar Blue Burlesque’s offerings into three sites.

  • Sugar Blue Burlesque – For performer management, bookings of dance troupes, featuring events and purchasing products
  • Sugar Blue Academy – For course management and the sale of drop in classes, courses and workshops
  • Sugar Blue Blog – For showing off their latest news and performer blogs

These sites were all built on WordPress and our custom catalogue/e-commerce platform Tentacle for store products and academy courses. The sites have been designed and developed to provide a user experience with subtle animations, punches of colour and detailed imagery – Refresh the home page to see the girls in the header change!

 

Sugar Blue Burlesque Homepage screenshot

 

The Sugar Blue site really showcases the talent behind Sugar Blue Burlesque which includes some internationally recognised performers. We have developed glamourous profile pages for each performer that shows off their videos and photo gallery, linked to all of their performances, latest blog, tweets, courses and acts they are associated with. Have a look yourself at the lady in charge of Sugar Blue—Adora Derriere—and see what acts she performs in.

Sugar Blue Burlesque Performers screenshot

 

Sugar has a gorgeous new shop featuring products made locally in Australia and in Europe, including items designed exclusively for Sugar Blue Burlesque. Need a gift for someone who has everything? Do they have a Sugar Blue Burlesque voucher? No? We didn’t think so. You can buy them to use in the shop and for academy courses right on the site.

Sugar Blue Burlesque Shop screenshot

 

Want to know the ins and outs of what has been happening in Sugar Blue? Have a look at the blog and browse by topic or Author to see what your favourite Burlesque star has been talking about. Sugar Blue Burlesque BLOG screenshot

 

Ever dreamt of being a burlesque star yourself? The Burlesque Academy offers a huge selection of courses to get you shimmying, shaking, undulating, bumping, grinding, wiggling, jiggly twirling and swirling through classic burlesque moves. Be a Burlesque megastar for the day by enrolling in one of the many burlesque make up classes where you will be transformed into a vintage pinup in the morning for a professional glamour photography session in the afternoon. Use the filter to find the course that suits you. You can filter by course type, location, course name, location, teacher and course level.

Sugar Blue Burlesque Academy screenshot

There’s a whole lot going on in this site…take a look around and let us know what you think!

7 Jan
Posted by Davel

The Architecture Group Makes Their Internet Debut with One-page Responsive Website

Perth-based practice The Architecture Group (aka TAG Architects) recently launched their first website. As you’d expect from an architectural company, the site was to be crisp with plenty of white space and a focus on the content.

Responsibly Responsive Design

Given their holistic approach to architecture and creating spaces that suit the people that will inhabit them, it’s fitting that they chose to have a responsive website created. Browsing the site on a mobile is just as easy as on a tablet or desktop, with the all the content changing fluidly to suit the user’s screen size.

One Page Love

One-page websites are so hot right now, but they definitely don’t suit everyone. They’re great for venues or portfolios with a small amount of content; not good if you have lots of pages to wrangle. The brief from TAG was to put the work ‘front and centre’ as soon as someone visits the site as well as have a practice profile. A reveal-on-click section allows the profile to appear in a high position without taking up space when not needed. A filterable portfolio gallery teases projects, with full content appearing in the large project viewer above the gallery when clicked.

Screenshot of Clever Starfish's one-page responsive website for TAG Architects

7 Jan
Posted by Davel

Switch Homes Launches Responsive WordPress Website

Switch Homes is a residential builder that creates beautiful homes without scary price tags.

The existing website did not match the elegance of their home designs and they wanted potential customers to easily find a home design that suits them. The result of this is a crisp-looking responsive website that includes a home finder with several useful refining options. As potential customers often do ‘couch research’ on tablet devices, the site was created to be responsive to smaller device sizes. This also makes it much easier to find a display home’s address when out and about with only a mobile phone.

 

switch-responsive

The ‘real time’ search refine controls help users narrow down the home designs that are suitable for them.

switch-homelisting

We love making it easy for users to find the information they need, and it’s great working with a client who knows their audience well enough to understand what that information is. Large home plans and specifications are displayed along with the home description and gallery, removing the need to download brochures to see all the important details of a home layout.

switch-homedetail

This project was the outcome of a really successful collaboration with Intersect Communications in Nedlands.

2 Jan
Posted by Davel

Tamboritha Relaunches Into the Digital Deep with New WordPress Website

Tamboritha is a subsea contractor based in Henderson, Western Australia providing Remotely Operated Vehicles and personnel to the offshore oil and gas industry. In the last 25 years, they have grown from a small outfit to an experienced group with a purpose-built operations facility in the Australian Marine Complex in Henderson, Western Australia. The existing website (below) was over 6 years old and no longer reflected the company they have become.

Tamboritha-old-home

To reflect the change in their business, we created a new website to showcase their capabilities and project experience. Building on their recently updated brand identity, we designed a site that is bold and colourful while maintaining a clean and professional look.

tamboritha-home

Service overview pages pull in content from child pages to reduce the amount of content entry required.

tamboritha-services

Each ROV has a dedicated page with full specifications (entered in WordPress) and a link to view all the projects that the ROV is related to.

tamboritha-product

3 Oct
Posted by Haley

Style Mecca’s Hot Online Fashion Store – Launch Day!

stylemecca-machome

We’re super excited to launch the Style Mecca website today. Featuring an all Australian lineup of designers, including: Alessa, Anu, First Base, Sara Phillips and White Suede, Style Mecca celebrates Australian fashion!

With a background in marketing and a passion for fashion, Eloise brings a wealth of enthusiasm to the online market, engaging with socially savvy women on Facebook, Instagram and Twitter. Style Mecca has already captured an enviable pool of social followers – even before the site was live.

Our designer created a beautifully modern canvas to showcase Style Mecca’s unique designer brands. The website is a fantastic port of call for keeping up with the latest fashion trends in the blog, otherwise simply sign up and newsletters can come to you. The site wouldn’t be a great little online store without our very own Tentacle system – a full e-commerce facility that is harmoniously linked in with WordPress.

We have no doubts that Style Mecca will continue to share her fashion inspirations in a digital marketplace. Join the social clubs, shop online and keep up to date with the latest fashion trends by following Style Mecca.

stylemecca-products

stylemecca-productdetail

25 Sep
Posted by Davel

Avpharm Launches Online Cosmecutical Store for Salons

Avpharm is a new wholesaler of organic cosmeceutical beauty products and mineral makeup based in Northern New South Wales.

avpharm-products

The site has a clean look reflecting the precision and freshness of the products for sale, with featured products able to be shown on the home page with a single click in the Tentacle catalogue back-end.

avpharm-home

Registering as a wholesaler is easy and minimises the effort required for both the user and Avpharm.

avpharm-register

25 Sep
Posted by Davel

Southerly Ashore Makes Waves With New WordPress Website

Southerly Ashore is a luxury property in Western Australia’s beautiful Eagle Bay catering to small groups on holiday and couples wanting intimate wedding venue. After purchasing the property last year, the new owners recognised the website was in need of a makeover to showcase the many features of the home.

Southerly Ashore before

Southerly Ashore website pre-Starfish

 

The new WordPress website puts large photos of the home centre stage, introducing the home and leading into the other pages.

southerlyashore-home

Each page has a unique image slideshow to display photos relevant to the othe page content.

southerlyashore-bookings

The blog is sure to feature some great photos from weddings held at the property as well as local destinations in the Margaret River area.

southerlyashore-blog

 

 

 

19 Sep
Posted by Davel

Force Technology Launches Vibrant New Website With Second Breakfast

Force Technology International is one of the biggest distributors of mobile accessories in Australia, supplying brands like Jawbone, Lifeproof, Kensington and Mossimo to retailers including Telstra, Optus, Virgin and JB Hi-Fi.

Having evolved their business and culture over the last 10 years, their website did not match the company they had become and was in need of redeveloping to bring it up to date.

The new site is cleaner and more colourful, with a site structure that makes it much easier to find out about the company, their brands and places to buy products.

force-new-home

force-new-brands

The blog section is completely new, and features the latest news from their partners as well as internal happenings.

force-new-blog

With a huge nationwide network of resellers, there’s a good chance a stockist is nearby. The database can be searched by postcode and suburb, with resellers shown in a neat listing format.

force-new-resellersearch

force-new-team

And for LaunchCake? 10am on a Monday is a bit too early for cake (even for us) so we opted for LaunchBake with a selection of treats from New Norcia bakery.

 

12 Sep
Posted by Davel

HMS Popup Launches Retro Rumble With Double Crumble

The Retro Rumble is a two day festival of all things retro, with 11 soul, R&B, 60’s garage, rockabilly, blues and swing bands facing off against each other for Rumble in the Underground and a free public event with more bands, markets, food stalls, popup wine bars, fashion shows and plenty more goings on.

To complement traditional print promotional materials, we created a website with a poster look to it, but with more interactivity so that each band’s profile can be viewed. The result is this bold, bright and energetic responsive website. The really impressive part—if you’re part-nerd like us—is that the band lineup and event details are all editable in WordPress, and get automagically fitted into the list thanks to some fancy coding by devmaster Kieran.

The Retro Rumble

Even though I had nothing to do with the project, on behalf of ryhme-lovers everywhere I declared that the Launchcake for Rumble must be Apple Crumble. To match the colour themes for the two events, we ended up having double crumble; one with rhubarb, one with blueberries. It just felt right.

rumble crumbles