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Archive for ‘Online Stores’

3 Nov
Posted by Jane

Clever Starfish Wins AWIA eCommerce Award for Just In Time Gourmet

We are so happy to be the recipients of the 2014 Australian Web Award in the eCommerce category for Just In Time Gourmet!

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Other winners this year were The Western Australian Museum, Tim Oliver, Humaan, Juicebox Creative, Moble and Clarity Communications.

We are so proud of this site and did a full wrap up of why WE love it in our WA Award blog. Thank again to all those who support us, our clients whom we love to work with and agencies that collaborate with us.

 

 

10 Oct
Posted by Jane

Clever Starfish receives WA Web Award for Just In Time Gourmet and makes finals for the Australian Web Awards

On Wednesday night, some of the gang here strolled down from our new office in Money Street (moving in party coming soon!) to enjoy the Australian Web Awards State event. It’s a great opportunity to say hello to our peers, competitors and friends – something which is a bit of a rarity, making this night a not-to-miss event. It never fails to reaffirm the ever-increasing standard of award-winning websites in WA!

We had 6 sites up for awards including Fly By Night and My Emporium featured below, all of which we are very proud – something that we celebrated before heading to the awards.

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My Emporium

It was just icing on the #LaunchCake to win an e-commerce award for Just in Time Gourmet!

Just In Time Gourmet Website

You can read all about it in our launch blog for the site, when you have a moment.

The spread of recipients was broader this year (which was great!) and included Hancock Creative, Bam Creative, Juicebox Creative, Longtail, The WA Museum, Humaan, Clarity Communications, Tom Oliver and Jesse Yuen.

Although winning an award on the night is great recognition for the work we are putting out, we still find the biggest reward is feedback from the client that the site has made the impact we planned together, which in this case included the following;

For the Just In Time Gourmet customers

  • increased efficiency for searching and finding products and hampers
  • fuss-free and error-free ordering of loose products and pre-made hampers
  • the ability to add more than one recipient address to an order
  • the ability for a customer to build their own hamper
  • all of the above to be simple, easy and intuitive on a phone, tablet or computer

For the Just In Time Gourmet team

  • easy management of orders and streamlined payment processes
  • easy syncing of products and orders with MYOB
  • flexible and fuss-free management of products, categories and product features
  • enjoyment not pain, when doing anything with the site
  • build in SEO-friendly layout with flexible and easily-editable content

To hear their thoughts on the website and experience with us, check out their blog,  “Congratulations Clever Starfish”.

23 Jun
Posted by Haley

An Out of the Box Hamper Solution Delivered for Just In Time Gourmet

Who doesn’t like receiving gifts? What’s more, gifts packed full of foodie treats? Just In Time Gourmet’s products and hampers are truly divine and yes, we’re speaking from experience!

We had the privilege of working with this family business and owners Jodee and Justin Wearne to redesign and develop their new website. The existing site had been tarnished with black hat SEO and outsourcing by a local provider so Jodee and Justin very cautiously handed their baby over to us.

The new responsive website showcases some exciting features.

Just In Time Gourmet Home Page

Our primary goal was to promote Just In Time Gourmet’s 3 core services: Individual Products, Hampers and Create Your Own Hampers. This was achieved by creating a primary and secondary navigation, you’ll see that the site actually has a quite a few pages but these have been streamlined into tidy menus all accessible from the home page. Customers are able to shop for one of these services or combine all three. The process of this is key and is explained quite simply on the Create Your Own Hamper page.

We cleverly transformed our cart and checkout system and created a super cart (My Order) that allows custom packages to be created. Customers can purchase individual hampers, customise Just In Time Gourmet hampers or create their own hampers. These orders are collated all within the My Order page and makes the ordering process nice and easy.

Also unique to Just In Time Gourmet’s checkout is the ability to send orders to numerous delivery addresses. This means that I can spoil myself with some truffles and create my own hamper with only the products that my family like in Melbourne – no olives, no crackers and definitely no turkish delights! The bonus is that my truffles will be delivered for free! because free shipping applies to orders within Perth Metro. Win win!

Ah, the beauty of Tentacle! It has the wonderful ability of adapting to our clients needs and means we can create the perfect solution for the day-to-day operation of any business. It makes life so easy and earns us lots of points – it’s out of the box hampers made easy!

We think you’ll agree, the website is beautifully designed and totally functional. We’d love to hear your thoughts but most of all we encourage you to visit the site, who knows this maybe the perfect gift for the next birthday, thank you or get well gift that you need to buy.

23 Jan
Posted by Monica

Introducing the Brand New Responsive Sugar Blue Burlesque Websites

We are pleased to announce some of the most intricately detailed work we have done yet has now launched!

Sugar Blue Burlesque is a performance troupe and a burlesque academy that was established in 2007. They have a great looking brand identity and fabulous photos but their previous site did not show this. Clever Starfish worked with the director of the company Melanie Piantoni (aka A’dora Derriere) to rejuvenate and responsify the burlesque websites as well as being able to better manage the addition of shows, products in the store, performer profiles, academy classes and blogs. Our solution to managing all of the things was to split Sugar Blue Burlesque’s offerings into three sites.

  • Sugar Blue Burlesque – For performer management, bookings of dance troupes, featuring events and purchasing products
  • Sugar Blue Academy – For course management and the sale of drop in classes, courses and workshops
  • Sugar Blue Blog – For showing off their latest news and performer blogs

These sites were all built on WordPress and our custom catalogue/e-commerce platform Tentacle for store products and academy courses. The sites have been designed and developed to provide a user experience with subtle animations, punches of colour and detailed imagery – Refresh the home page to see the girls in the header change!

 

Sugar Blue Burlesque Homepage screenshot

 

The Sugar Blue site really showcases the talent behind Sugar Blue Burlesque which includes some internationally recognised performers. We have developed glamourous profile pages for each performer that shows off their videos and photo gallery, linked to all of their performances, latest blog, tweets, courses and acts they are associated with. Have a look yourself at the lady in charge of Sugar Blue—Adora Derriere—and see what acts she performs in.

Sugar Blue Burlesque Performers screenshot

 

Sugar has a gorgeous new shop featuring products made locally in Australia and in Europe, including items designed exclusively for Sugar Blue Burlesque. Need a gift for someone who has everything? Do they have a Sugar Blue Burlesque voucher? No? We didn’t think so. You can buy them to use in the shop and for academy courses right on the site.

Sugar Blue Burlesque Shop screenshot

 

Want to know the ins and outs of what has been happening in Sugar Blue? Have a look at the blog and browse by topic or Author to see what your favourite Burlesque star has been talking about. Sugar Blue Burlesque BLOG screenshot

 

Ever dreamt of being a burlesque star yourself? The Burlesque Academy offers a huge selection of courses to get you shimmying, shaking, undulating, bumping, grinding, wiggling, jiggly twirling and swirling through classic burlesque moves. Be a Burlesque megastar for the day by enrolling in one of the many burlesque make up classes where you will be transformed into a vintage pinup in the morning for a professional glamour photography session in the afternoon. Use the filter to find the course that suits you. You can filter by course type, location, course name, location, teacher and course level.

Sugar Blue Burlesque Academy screenshot

There’s a whole lot going on in this site…take a look around and let us know what you think!

3 Oct
Posted by Haley

Style Mecca’s Hot Online Fashion Store – Launch Day!

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We’re super excited to launch the Style Mecca website today. Featuring an all Australian lineup of designers, including: Alessa, Anu, First Base, Sara Phillips and White Suede, Style Mecca celebrates Australian fashion!

With a background in marketing and a passion for fashion, Eloise brings a wealth of enthusiasm to the online market, engaging with socially savvy women on Facebook, Instagram and Twitter. Style Mecca has already captured an enviable pool of social followers – even before the site was live.

Our designer created a beautifully modern canvas to showcase Style Mecca’s unique designer brands. The website is a fantastic port of call for keeping up with the latest fashion trends in the blog, otherwise simply sign up and newsletters can come to you. The site wouldn’t be a great little online store without our very own Tentacle system – a full e-commerce facility that is harmoniously linked in with WordPress.

We have no doubts that Style Mecca will continue to share her fashion inspirations in a digital marketplace. Join the social clubs, shop online and keep up to date with the latest fashion trends by following Style Mecca.

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25 Sep
Posted by Davel

Avpharm Launches Online Cosmecutical Store for Salons

Avpharm is a new wholesaler of organic cosmeceutical beauty products and mineral makeup based in Northern New South Wales.

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The site has a clean look reflecting the precision and freshness of the products for sale, with featured products able to be shown on the home page with a single click in the Tentacle catalogue back-end.

avpharm-home

Registering as a wholesaler is easy and minimises the effort required for both the user and Avpharm.

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23 Sep
Posted by Monica

Sneak Peek: Ashe online store is close to launching

We thought that you might want to have a little sneak peak at the new Ashe WordPress website and online store set to launch this week. To be the first in the know, sign up to her newsletter on her current site.

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4 Sep
Posted by Jane

Fresh look website for Plantagenet Wines launches offering wine online

We are proud to announce the successful launch of the new Plantagenet Wines website. This was done in collaboration with Vin65, a Canadian company that has developed a wine-centric commerce system and here is the result:

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Check out the new website now and while you are there, pick up a bottle or two of wine… you might also want to try making a cake like this one!

8 Apr
Posted by Jayde

Miss Bunting brings sunshine, candy & cupcakes to the internet with new online store

We are so very excited to officially announce the launch of the Miss Bunting online store. Miss Bunting is an enthralling market place of quirky, unique and fabulous party objects to help create inspired, one-of-a-kind events. Definitely worth a bookmark for when you are planning your next banquet, barbecue or birthday bash!

We worked with the fabulous guys at Design Collision who came up with the home page look & feel, and helped us to get a really strong feeling for the brand and what Miss Bunting was all about.

Pro tip: See what happens when searching the shop by colour… :)

Miss Bunting online store home page - Clever Starfish

Miss Bunting online store product selection page - Clever Starfish
Miss Bunting online store product detail page - Clever Starfish

 

17 Oct
Posted by Jane and Jayde

Christian Fletcher Launches New Look Responsive Website

Last year our team took a trip down south to say hello to the Fletcher team in their Dunsborough gallery after spending months on the phone. We felt it was about time we met in person! We already had a really appreciation of the beautiful photographic work of Christian Fletcher as it was great to be greeted so warmly in their stunning gallery.

Christian Fletcher’s original site was one of the earliest Tentacle stores. When we met with them we realised that they were beginning to grow out of the current version and wanted to take their online presence to the next level.

Christian Fletcher’s original site

Pretty quickly we got onto how we could look at improving the current site and it was pretty clear that they truly are innovators and love to lead the way. After the trip our team chatted about how we could address their needs and enable them to steer their business on a daily basis without us having to rely on us. They wanted control and we wanted to be able to give that to them.

We really do appreciate that they also let us run with some exciting features that we hope will make their site even easier to browse or buy a ‘Christian Fletcher’ that suits you.

All of these changes were not made lightly or at a whim. Our team spent a long time reviewing the popular sections of the site, listened to feedback from their team and other photographers who work closely with them. We didn’t want to make ‘change for change’s sake’ and hope that this is reflected in the new look.

Probably the biggest noticeable cosmetic change is that the site is now responsive, enabling purchasing, browsing and blog reading on the go. Visitors can also save their favourite images to the Wishlist and purchase from both the photography store and the gift store.

The site is not just about selling though and special care has been taken to consider first and foremost those who want to view images and read the latest happenings in the life of Christian Fletcher.

We will revisit this site in future blogs to explain further features including; gift vouchers, product pickup, room-view, coupons and how we approach responsive sites.

Check out their site at http://www.christianfletcher.com.au or pop into one of their galleries in Dunsborough, Margaret River or Mandurah.

Launch Cake: Chocolate Mousse Cake

16 Oct
Posted by Gregory

Australian Stock Photos Adds Video

Videographer, photographer and long standing client of Clever Starfish, Michael Fletcher has updated his Australian Stock Photo website to add video for purchase for by international and local commercial companies to use in films, documentaries, TV programs and online.

Mike experienced many hits on his Vimeo account so we were asked to couple his existing Tentacle to Vimeo Pro so he could sell his excellent videos without increasing the amount of administration time he would need to put into this side of his business. All he needs to do is share the Vimeo link in Tentacle and the video will play in the site.

Michael definitely gets our award for the most impressive reasons for launch delay including being busy saving a woman from a crocodile attack earlier this year.

Check out his blog to follow his latest travels!

 

Launch Cake: Chocolate Mud Cake

15 Oct
Posted by Jayde

The Seventh Duchess Tea Launches Their Amazing Range of Tea

You may have seen an earlier post of ours giving a sneak peak of The Seventh Duchess website. We were so excited we couldn’t wait and just had to share its progress! We are now even more excited to announce the well anticipated launch of their online store.

We definitely wanted to be a part of making this amazing tea range available to those both near and far. It. Is. Delicious.

Launch Cake : Orange Tea Cake and Crème Brûlée from The Boatshed in Cottesloe :

As we mentioned before, this website has a full e-commerce facility using our own system Tentacle, linked in with WordPress. Seventh Duchess use Xero so our plan is to integrate the invoicing and receipting as soon as Eway get hooked up with Xero in the coming months.