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Archive for ‘Launch Cake’

4 Mar
Posted by Jane

Rising to the top: Bigger, better, stronger website launched for Rise Network

rise_banner

The journey

We’re proud to have worked with Rise Network since their name change from Hills Community Support Group in 2012. The organisation has evolved and grown extensively in this period – taking some pretty challenging changes in their stride.

The original website we designed and built was always created as a stage 1 and was not responsive by choice. Rise Network wanted to spend the rest of the allocated budget on staff training and support on how to engage with their clients using the website, Twitter and Facebook – something which was a big success and continues to pay off.

In the first 6 months of the original site, the traffic increased 400% and the site worked really well to explain how people could access services and enabled people to get in touch with the right people. The website earned its keep.

The changing landscape

Over time, as program funding changed and their services broadened, both our team and Rise Network could see the site needed to change in structure and design to enable the content to go deeper. We recognised this early and plan ahead. This is only because we made the time to meet every 4-5 weeks to review the analytics, conversions and content in a WIP (work in progress) meeting from the day the initial site launched.

planning for change

We held content audit meetings with Rise staff and then proposed a new site map and structure. This was put to the board and the staff and then approved to be designed and built.

designing and building a new website

Over the next 3 months, designs were put together and content was collated by our team and the Rise marketing crew.

The following 3 months, saw the site being built and then filled with content section-by-section, with special attention being paid to the new engagement section, ‘How Can I Help‘ where stories showcase the benefits for businesses and individuals to volunteer time or donate funds.

The result has been a huge success and the site has grew in ranking and prominence from the day it was re-launched last month.

The key features are:

what’s next? the beginning of a new chapter

Rise Network has and continues to understand how important it is to invest in the digital positioning of their brand and we thank them for continuing to work actively with us as a cohesive team.

Today we are celebrating the new site with launchcake, drinks and nibbles – but that’s not the end of the project. It’s the beginning of a new chapter. Next week we plan the next stage for Rise’s digital journey.

Want to hear what Rise have to say about their website? Read their website launch blog.

4 Mar
Posted by Jane

Nexxis delivers new site to make it easier to rent, buy or hire inspection equipment to a broader global market

nexxis_banner

Nexxis was introduced by another client more than 6 months before we began this project because they were finding that their website didn’t serve their market and they were at a loss to what to do next.

After many meetings and much discussion, it was clear that there was a disconnect and the only way forward was to reconsider the site structure, content and purpose.

The outcome was a site that they feel explains their process better and lets people explore products by both industry and use. Their quote form is also far more simple yet effective.

As with any digital project, the launch is just the beginning. But of course, it’s always great to celebrate!

 

2 Jan
Posted by Davel

Tamboritha Relaunches Into the Digital Deep with New WordPress Website

Tamboritha is a subsea contractor based in Henderson, Western Australia providing Remotely Operated Vehicles and personnel to the offshore oil and gas industry. In the last 25 years, they have grown from a small outfit to an experienced group with a purpose-built operations facility in the Australian Marine Complex in Henderson, Western Australia. The existing website (below) was over 6 years old and no longer reflected the company they have become.

Tamboritha-old-home

To reflect the change in their business, we created a new website to showcase their capabilities and project experience. Building on their recently updated brand identity, we designed a site that is bold and colourful while maintaining a clean and professional look.

tamboritha-home

Service overview pages pull in content from child pages to reduce the amount of content entry required.

tamboritha-services

Each ROV has a dedicated page with full specifications (entered in WordPress) and a link to view all the projects that the ROV is related to.

tamboritha-product

25 Sep
Posted by Davel

Avpharm Launches Online Cosmecutical Store for Salons

Avpharm is a new wholesaler of organic cosmeceutical beauty products and mineral makeup based in Northern New South Wales.

avpharm-products

The site has a clean look reflecting the precision and freshness of the products for sale, with featured products able to be shown on the home page with a single click in the Tentacle catalogue back-end.

avpharm-home

Registering as a wholesaler is easy and minimises the effort required for both the user and Avpharm.

avpharm-register

25 Sep
Posted by Davel

Southerly Ashore Makes Waves With New WordPress Website

Southerly Ashore is a luxury property in Western Australia’s beautiful Eagle Bay catering to small groups on holiday and couples wanting intimate wedding venue. After purchasing the property last year, the new owners recognised the website was in need of a makeover to showcase the many features of the home.

Southerly Ashore before

Southerly Ashore website pre-Starfish

 

The new WordPress website puts large photos of the home centre stage, introducing the home and leading into the other pages.

southerlyashore-home

Each page has a unique image slideshow to display photos relevant to the othe page content.

southerlyashore-bookings

The blog is sure to feature some great photos from weddings held at the property as well as local destinations in the Margaret River area.

southerlyashore-blog

 

 

 

19 Sep
Posted by Davel

Force Technology Launches Vibrant New Website With Second Breakfast

Force Technology International is one of the biggest distributors of mobile accessories in Australia, supplying brands like Jawbone, Lifeproof, Kensington and Mossimo to retailers including Telstra, Optus, Virgin and JB Hi-Fi.

Having evolved their business and culture over the last 10 years, their website did not match the company they had become and was in need of redeveloping to bring it up to date.

The new site is cleaner and more colourful, with a site structure that makes it much easier to find out about the company, their brands and places to buy products.

force-new-home

force-new-brands

The blog section is completely new, and features the latest news from their partners as well as internal happenings.

force-new-blog

With a huge nationwide network of resellers, there’s a good chance a stockist is nearby. The database can be searched by postcode and suburb, with resellers shown in a neat listing format.

force-new-resellersearch

force-new-team

And for LaunchCake? 10am on a Monday is a bit too early for cake (even for us) so we opted for LaunchBake with a selection of treats from New Norcia bakery.

 

4 Sep
Posted by Jane

Fresh look website for Plantagenet Wines launches offering wine online

We are proud to announce the successful launch of the new Plantagenet Wines website. This was done in collaboration with Vin65, a Canadian company that has developed a wine-centric commerce system and here is the result:

plantagenet-responsive

Check out the new website now and while you are there, pick up a bottle or two of wine… you might also want to try making a cake like this one!

12 Jul
Posted by Davel

Chocolate and Red Wine Cake is in the Running for ‘Best LaunchCake Yet’

The Black Truffle Clever Starfish Launch Cake Photos

There’s no official ceremony or voting mechanisms, but this award is probably the most prestigious in the world of Cake1. Dubbed the Plantagecake2 (Plan-tadj-eh-cake) in homage to the generous dosage of Plantagenet Cabernet Sauvignon, this two-tier circle of chocolately goodness was baked to celebrate the launch of The Black Truffle’s new website. The recipe is from Pantry in Suburbia (Thanks Jacqui!) and since we didn’t have any fig jam handy, ours had a thick layer of ganache sandwiched in the middle like a giant chocolate creme Oreo.

Ingredients

  • 6 tablespoons unsalted butter, at room temperature
  • 3/4 cup brown sugar
  • 1/4 cup caster sugar
  • 2 eggs
  • 3/4 cup red wine
  • 1 teaspoon vanilla extract
  • 1 generous cup plain flour
  • 1/2 cup cocoa powder
  • 1 teaspoon baking powder
  • 1/4 teaspoon ground cinnamon

Method

1) Preheat the oven to 160°C, and non stick your tin (I just gave my silicon mould a spray with canola oil).

2) In a large bowl, cream the butter and sugar until it forms ribbons. Add the eggs and beat well, then the red wine and vanilla. At this point, the cake will look a little split, but its all good, it’ll come together!

3) Sift the flour, cocoa, baking powder, and cinnamon together, and add to the wet ingredients. Mix gently until combined, then spread batter into the greased tin/mould.

4) Slice up a pear into half cm slices, and arrange them gently on top of the batter in any pattern you like.

5) Bake for 25 to 30 minutes, or until a skewer comes out clean. Cool in pan for about 10 minutes, then flip out of pan and cool the rest of the way on a cooling rack. If you’re using a silicon mould, wait until its completely cooled before turning the cake out.

6) Warm up a couple of tablespoons of fig jam in a small saucepan, and brush it over the cooled cake. If you wish to add ganache just make sure the cake is fully cooled! The cake does not rise a huge amount, so I would make 2 cakes if you’re looking to layer them.

 

Footnotes

1. The world of Cake is where Starfishland exists, and is totally not made up. Like the Internet, most of its inhabitants are feline.

2. Actually it was just me that called it that. I’m going to roll with it anyway…

10 Jul
Posted by Haley

Big Sky Entertainment WA – Looks a million dollars!

Big Sky Entertainment WA, a leading Western Australian entertainment booking agency, required a rejuvenated website. When I look back at this project I am reminded of the Million Dollar Makeover car that I’ve seen driving around town lately. Just look at the website’s before and after shots.

The website was originally designed by Clever Starfish in 2010 and required a fresh new look after 3 years. We focused on simplifying the content to clearly communicate Big Sky’s core business, events, and encourage more enquiries by restructuring the entertainment pages. Rachel improved the general appearance of the website and went to town on the home page with a classy looking banner manager and feature areas.

Big Sky Home Page

Uli also transformed the original Tentacle catalogue by creating some great filters, which make it so easy for clients to find the perfect act for any event.

Big Sky Acts

We celebrated this launch with a delicious and suitably Orange cake from the Pearl of Highgate. OMG, this was so moist!

1 Jul
Posted by Davel

Perth Theatre Company Debuts New Responsive Website

Perth Theatre Company has been part of the Perth arts scene since 1983, taking up residence at the State Theatre Centre in 2010. Their old WordPress site was in need of an overhaul to accomodate an increasing amount of content in a way that was easy to manage. We created a whole new responsive design for the website and customised pages with flexible content areas and many custom fields to keep the layout of show details consistent. The changes were dramatic, resulting in a site that is not only easier to update, but allows for more flexiblity in the way content areas are used.

Perth Theatre Company responsive website - Home page on tablet and mobile devices

The home page features a dynamic banner area, automatic preview of the latest blog post, newsletter signup field, Facebook feed and two static feature areas for promotions.

ptc1

The pages for shows use flexible content blocks with two size options, allowing a number of eye-catching previews to be set up with ease.

ptc2

The blog offers glimpses behind the scenes of PTC productions and all the latest news from the company.

ptc3

Our somewhat metaphorical LaunchCake was an apple and blueberry strudel from Corica Pastries. Like a good theatre show, strudel is complex and has several layers, leaving the consumer with a sense of fullness afterwards. (This is less than 1/3 of the strudel…the whole thing was so long it wouldn’t fit on our cake stand!)

21 Jun
Posted by Davel

A Truffle-infused One Page Site

We’re pretty into food here in Starfishland, so when The Black Truffle contacted us about doing a new website for their gourmet delicatessen in North Fremantle, we were keen as honey basil mustard. The store has become a regular destination for locals and passers-by, with fresh coffee, lunchables, Italian pantry staples, salads, antipasto, cured meats, cheeses, and take-home meals prepared by real Italian mamas. The rustic food aesthetic was carried through to the website design, with warm tones, wood and hessian textures, contrasted with the simple black and white of their logo.

blacktruffle-top

The site uses a ‘one page’ layout, which requires some tricky development techniques in order to be optimised for search engines as well as be easily editable in the WordPress content management system. While appearing as one long page in the browser, each section is actually a separate page in the eyes of search engines.

blacktruffle-store

 

The catering section includes an inquiry form that gets submitted seamlessly without reloading the page.

blacktruffle-catering

30 May
Posted by Haley

A Seriously Bold Design for Richard Timpson Solicitors and Migration Agents

Lawyers are, by nature, serious professionals. We’re fortunate to work with Richard Timpson Solicitors and Migration Agents, who break all legal stereotypes and originally began working with Clever Starfish due to a shared interest in heavy metal. Yes, I do mean heavy metal music!

Richard Timpson asked us to design an innovative website that promoted the company’s new business focus as an immigration law specialist.

Richard Timpson website design

 

We developed a bold new look and feel that reflects Richard Timpson’s personality. The new website features a responsive design and horizontal scrolling. The website also includes a blog, which will be regularly updated to encourage new business and better content relevancy for SEO rankings.

Richard Timpson home page design

It didn’t take long to find a suitable launch cake theme, orange was the obvious choice!