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Archive for ‘Holding Pages’

8 Apr
Posted by Davel

Ormina Tours launches online holding page for offline adventures

Ormina Tours is releasing a new range of luxury European travel itineraries and wanted a simple website to introduce visitors to their brand, plus let them find out more about their upcoming tours. This WordPress-powered holding page gives them the ability to display enticing imagery and several tour brochures along with text content.

Venice, anyone?

Ormina Tours holding page screenshot

Given the amazing European destinations Ormina has in store for their guests, LaunchCake was a selection of pastries and baked goods from French patisserie Jean Pierre Sancho. The chocolate gateau was easily the most popular item, with it’s crunchy base and mousse-like top section earning it more than a few return spoonfuls.

 

 

10 Jan
Posted by Konalee

Lifeline WA Introduces Online Crisis Chat

Lifeline WA is part of the national Lifeline network, the leading provider of suicide prevention assistance in Australia. They deliver services that aim to prevent suicide, support people in crisis and create opportunities for emotional well-being. In addition to The Crisis Support helpline—a 24/7 phone service operated by trained and accredited Telephone Crisis Supporters—Lifeline has created an online chat service.

The online chat enables short-term support for people who are overwhelmed and having difficulty coping or staying safe. Users can confidentially chat one-on-one with a Lifeline Online Crisis Supporter using instant messaging technology. The chat is available 8pm–Midnight AEST and operates 7 days a week.

iinet are Lifeline WA’s technology partner and have supported the landing page with the aim of raising awareness of the national online crisis chat. Lifeline WA are in the process of creating their own online crisis chat program which will better suit the needs of Western Australians in crisis.

Instead of having LaunchCake, we decided to make a LaunchDonation! You too can make a difference by supporting Lifeline WA https://www.lifelinewa.org.au/donate/ . Lifeline WA relies on corporate and community funding to deliver its core suicide prevention and crisis support services.

Online Crisis Chat Landing Page

9 Jan
Posted by Jane and Jayde

Should I put up a holding page? Questions, answered…

We get asked about holding pages all the time and whether they are worth the investment and often it depends on your business, competition, product and strategy. We launched a flurry of landing pages just before the Christmas break and were asked to quote an unprecedented amount last year. Here are the top three questions, answered.

Is it enough to simply put my logo and address up there?

If you are a physical business like a doctor, coffee shop or dentist this might be enough. If you have a Facebook, Twitter, LinkedIn (etc) you would be crazy not to add these to the page and encourage people to interact.

What else should I think about adding to my holding page?

We recommend that the very base you start with is;

  • Social links – This enables you to lead people to a place where they can interact with you now.
  • Google Analytics – There is nothing more powerful than seeing how people are finding your business and what sites are sending people your way. As you build your site you might want to consider adding pages and content to rectify challenges or benefit from opportunities presented by Google and referrers.
  • Newsletter signup – If you have the opportunity to build a crowd before you launch your site (especially if you are in e-commerce), why would you pass up on it? We can setup HelloStarfish or link with most other newsletter systems to streamline the storage of your mailing lists for you. Building a crowd before launch means you start business with a bang!
  • Top notch content – It doesn’t have to be a novel (it’s best if it isn’t actually!), but a well-written paragraph synopsis of your business and/or a fabulous photo of your product/s is worth it’s weight in gold.
Should I have a content-management system, like WordPress?

If you plan on having your landing page up for longer than 10 weeks and you want to change your content at least monthly – we suggest you do. However you need to be really strict with yourself about what you really need to edit otherwise you may as well be building your website. Probably the best example of a well-suited landing page with a WordPress content management system is The Globe. They designed a page that was going to be an image banner and synopsis and we suggested that we build in a banner manager so that they can add their projects to showcase as they launch them.

Is it better to keep my old website up there for now?

If you have a huge site and the content is still, for the most-part, relevant then keeping your old site up there whilst you make the new one is probably a good thing – especially if you have lots of content and pages. The reasoning behind this is Google. If you go from 70 pages to 1 page then you are considerably reducing your ‘Google juice’ or footprint. You can make a huge number of dead links too unless you redirect all your old pages to the home page and your relevancy on searches can drop very quickly. We will address redirects in a future blog.

So how much is it going to cost me?

There is no magic number but you should be expect it to be over $300 and under $3000 unless you are being super simplistic or building a mini site. The best way to find out is to call and have a chat with the digital people in your life. If you don’t have any – feel free to call us and we would love to have a cup of tea and a chat.

To make up for way too many words, here are some pretty holding pages designed buy our team and some of our clients.