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23 Jan
Posted by Monica

Introducing the Brand New Responsive Sugar Blue Burlesque Websites

We are pleased to announce some of the most intricately detailed work we have done yet has now launched!

Sugar Blue Burlesque is a performance troupe and a burlesque academy that was established in 2007. They have a great looking brand identity and fabulous photos but their previous site did not show this. Clever Starfish worked with the director of the company Melanie Piantoni (aka A’dora Derriere) to rejuvenate and responsify the burlesque websites as well as being able to better manage the addition of shows, products in the store, performer profiles, academy classes and blogs. Our solution to managing all of the things was to split Sugar Blue Burlesque’s offerings into three sites.

  • Sugar Blue Burlesque - For performer management, bookings of dance troupes, featuring events and purchasing products
  • Sugar Blue Academy - For course management and the sale of drop in classes, courses and workshops
  • Sugar Blue Blog - For showing off their latest news and performer blogs

These sites were all built on WordPress and our custom catalogue/e-commerce platform Tentacle for store products and academy courses. The sites have been designed and developed to provide a user experience with subtle animations, punches of colour and detailed imagery - Refresh the home page to see the girls in the header change!

 

Sugar Blue Burlesque Homepage screenshot

 

The Sugar Blue site really showcases the talent behind Sugar Blue Burlesque which includes some internationally recognised performers. We have developed glamourous profile pages for each performer that shows off their videos and photo gallery, linked to all of their performances, latest blog, tweets, courses and acts they are associated with. Have a look yourself at the lady in charge of Sugar Blue—Adora Derriere—and see what acts she performs in.

Sugar Blue Burlesque Performers screenshot

 

Sugar has a gorgeous new shop featuring products made locally in Australia and in Europe, including items designed exclusively for Sugar Blue Burlesque. Need a gift for someone who has everything? Do they have a Sugar Blue Burlesque voucher? No? We didn’t think so. You can buy them to use in the shop and for academy courses right on the site.

Sugar Blue Burlesque Shop screenshot

 

Want to know the ins and outs of what has been happening in Sugar Blue? Have a look at the blog and browse by topic or Author to see what your favourite Burlesque star has been talking about. Sugar Blue Burlesque BLOG screenshot

 

Ever dreamt of being a burlesque star yourself? The Burlesque Academy offers a huge selection of courses to get you shimmying, shaking, undulating, bumping, grinding, wiggling, jiggly twirling and swirling through classic burlesque moves. Be a Burlesque megastar for the day by enrolling in one of the many burlesque make up classes where you will be transformed into a vintage pinup in the morning for a professional glamour photography session in the afternoon. Use the filter to find the course that suits you. You can filter by course type, location, course name, location, teacher and course level.

Sugar Blue Burlesque Academy screenshot

There’s a whole lot going on in this site…take a look around and let us know what you think!

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7 Jan
Posted by Davel

The Architecture Group Makes Their Internet Debut with One-page Responsive Website

Perth-based practice The Architecture Group (aka TAG Architects) recently launched their first website. As you’d expect from an architectural company, the site was to be crisp with plenty of white space and a focus on the content.

Responsibly Responsive Design

Given their holistic approach to architecture and creating spaces that suit the people that will inhabit them, it’s fitting that they chose to have a responsive website created. Browsing the site on a mobile is just as easy as on a tablet or desktop, with the all the content changing fluidly to suit the user’s screen size.

One Page Love

One-page websites are so hot right now, but they definitely don’t suit everyone. They’re great for venues or portfolios with a small amount of content; not good if you have lots of pages to wrangle. The brief from TAG was to put the work ‘front and centre’ as soon as someone visits the site as well as have a practice profile. A reveal-on-click section allows the profile to appear in a high position without taking up space when not needed. A filterable portfolio gallery teases projects, with full content appearing in the large project viewer above the gallery when clicked.

Screenshot of Clever Starfish's one-page responsive website for TAG Architects

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7 Jan
Posted by Davel

Switch Homes Launches Responsive WordPress Website

Switch Homes is a residential builder that creates beautiful homes without scary price tags.

The existing website did not match the elegance of their home designs and they wanted potential customers to easily find a home design that suits them. The result of this is a crisp-looking responsive website that includes a home finder with several useful refining options. As potential customers often do ‘couch research’ on tablet devices, the site was created to be responsive to smaller device sizes. This also makes it much easier to find a display home’s address when out and about with only a mobile phone.

 

switch-responsive

The ‘real time’ search refine controls help users narrow down the home designs that are suitable for them.

switch-homelisting

We love making it easy for users to find the information they need, and it’s great working with a client who knows their audience well enough to understand what that information is. Large home plans and specifications are displayed along with the home description and gallery, removing the need to download brochures to see all the important details of a home layout.

switch-homedetail

This project was the outcome of a really successful collaboration with Intersect Communications in Nedlands.

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2 Jan
Posted by Davel

Tamboritha Relaunches Into the Digital Deep with New WordPress Website

Tamboritha is a subsea contractor based in Henderson, Western Australia providing Remotely Operated Vehicles and personnel to the offshore oil and gas industry. In the last 25 years, they have grown from a small outfit to an experienced group with a purpose-built operations facility in the Australian Marine Complex in Henderson, Western Australia. The existing website (below) was over 6 years old and no longer reflected the company they have become.

Tamboritha-old-home

To reflect the change in their business, we created a new website to showcase their capabilities and project experience. Building on their recently updated brand identity, we designed a site that is bold and colourful while maintaining a clean and professional look.

tamboritha-home

Service overview pages pull in content from child pages to reduce the amount of content entry required.

tamboritha-services

Each ROV has a dedicated page with full specifications (entered in WordPress) and a link to view all the projects that the ROV is related to.

tamboritha-product

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17 Dec
Posted by Davel

Whoa, WordPress Looks Different (But Don’t Panic) – WordPress 3.8 launched

dontpanic_full

WordPress 3.8 is out and one of the biggest changes is the admin interface. On first glance it looks very different, but once you spend a bit of time clicking around you’ll find everything is still in the same place. Good.

The big change here is higher contrast. The sidebar is much more noticeable and there is a lot less grey.

The default admin theme is most similar to the colours you’d be used to, so stick with that until you’ve adjusted to the new look.

How to change the admin colour scheme in WordPress 3.8

If you’re feeling adventurous and ready for some more colour in your life, click on your username in the top right of the interface and select ‘Edit My Profile’. There are 8 color schemes to choose from at this stage in WordPress 3.8, with many more user-created ones sure to follow eventually. We like the ‘Midnight’ and ‘Coffee’ schemes best. (Sadly there’s no ‘Tea’ scheme…yet.) 

 

 WordPress 3.7

wordpress 3.7 admin interface

 

WordPress 3.8

wordpress 3.8 admin interface

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3 Oct
Posted by Haley

Style Mecca’s Hot Online Fashion Store – Launch Day!

stylemecca-machome

We’re super excited to launch the Style Mecca website today. Featuring an all Australian lineup of designers, including: Alessa, Anu, First Base, Sara Phillips and White Suede, Style Mecca celebrates Australian fashion!

With a background in marketing and a passion for fashion, Eloise brings a wealth of enthusiasm to the online market, engaging with socially savvy women on Facebook, Instagram and Twitter. Style Mecca has already captured an enviable pool of social followers – even before the site was live.

Our designer created a beautifully modern canvas to showcase Style Mecca’s unique designer brands. The website is a fantastic port of call for keeping up with the latest fashion trends in the blog, otherwise simply sign up and newsletters can come to you. The site wouldn’t be a great little online store without our very own Tentacle system – a full e-commerce facility that is harmoniously linked in with WordPress.

We have no doubts that Style Mecca will continue to share her fashion inspirations in a digital marketplace. Join the social clubs, shop online and keep up to date with the latest fashion trends by following Style Mecca.

stylemecca-products

stylemecca-productdetail

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3 Oct
Posted by Jane

Clever Starfish wins WA Web Awards for both The Seventh Duchess & Perth Theatre Company

Last night was the WA state round of the Australian Web Awards – run in parallel with events in Sydney, Melbourne and Brisbane.

It was held at SpaceCubed in St Georges Terrace – and was a great chance to catch up with other web nerds in our industry.

After a focus on accessibility, we got into the business of the awards – kicking off with our first of two wins for The Seventh Duchess in the eCommerce category! This followed with another award in the non-profit category for Perth Theatre Company.

There were multiple awards in some of the categories and other winners included The Frontier Group, Humaan, JuiceBox Creative, Bam Creative, 303 Lowe, Red Meets Blue, Michael Bollig and Sumo.

For all the chatter, check out our Twitter or #AWA2013 or follow us on Facebook.

The national round of Australian Web Awards runs in two weeks – Sydney here we come!

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25 Sep
Posted by Davel

Avpharm Launches Online Cosmecutical Store for Salons

Avpharm is a new wholesaler of organic cosmeceutical beauty products and mineral makeup based in Northern New South Wales.

avpharm-products

The site has a clean look reflecting the precision and freshness of the products for sale, with featured products able to be shown on the home page with a single click in the Tentacle catalogue back-end.

avpharm-home

Registering as a wholesaler is easy and minimises the effort required for both the user and Avpharm.

avpharm-register

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25 Sep
Posted by Davel

Southerly Ashore Makes Waves With New WordPress Website

Southerly Ashore is a luxury property in Western Australia’s beautiful Eagle Bay catering to small groups on holiday and couples wanting intimate wedding venue. After purchasing the property last year, the new owners recognised the website was in need of a makeover to showcase the many features of the home.

Southerly Ashore before

Southerly Ashore website pre-Starfish

 

The new WordPress website puts large photos of the home centre stage, introducing the home and leading into the other pages.

southerlyashore-home

Each page has a unique image slideshow to display photos relevant to the othe page content.

southerlyashore-bookings

The blog is sure to feature some great photos from weddings held at the property as well as local destinations in the Margaret River area.

southerlyashore-blog

 

 

 

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23 Sep
Posted by Monica

Sneak Peek: Ashe online store is close to launching

We thought that you might want to have a little sneak peak at the new Ashe WordPress website and online store set to launch this week. To be the first in the know, sign up to her newsletter on her current site.

ashe-fbcover

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19 Sep
Posted by Davel

Force Technology Launches Vibrant New Website With Second Breakfast

Force Technology International is one of the biggest distributors of mobile accessories in Australia, supplying brands like Jawbone, Lifeproof, Kensington and Mossimo to retailers including Telstra, Optus, Virgin and JB Hi-Fi.

Having evolved their business and culture over the last 10 years, their website did not match the company they had become and was in need of redeveloping to bring it up to date.

The new site is cleaner and more colourful, with a site structure that makes it much easier to find out about the company, their brands and places to buy products.

force-new-home

force-new-brands

The blog section is completely new, and features the latest news from their partners as well as internal happenings.

force-new-blog

With a huge nationwide network of resellers, there’s a good chance a stockist is nearby. The database can be searched by postcode and suburb, with resellers shown in a neat listing format.

force-new-resellersearch

force-new-team

And for LaunchCake? 10am on a Monday is a bit too early for cake (even for us) so we opted for LaunchBake with a selection of treats from New Norcia bakery.

 

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12 Sep
Posted by Davel

HMS Popup Launches Retro Rumble With Double Crumble

The Retro Rumble is a two day festival of all things retro, with 11 soul, R&B, 60′s garage, rockabilly, blues and swing bands facing off against each other for Rumble in the Underground and a free public event with more bands, markets, food stalls, popup wine bars, fashion shows and plenty more goings on.

To complement traditional print promotional materials, we created a website with a poster look to it, but with more interactivity so that each band’s profile can be viewed. The result is this bold, bright and energetic responsive website. The really impressive part—if you’re part-nerd like us—is that the band lineup and event details are all editable in WordPress, and get automagically fitted into the list thanks to some fancy coding by devmaster Kieran.

The Retro Rumble

Even though I had nothing to do with the project, on behalf of ryhme-lovers everywhere I declared that the Launchcake for Rumble must be Apple Crumble. To match the colour themes for the two events, we ended up having double crumble; one with rhubarb, one with blueberries. It just felt right.

rumble crumbles

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