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Archive for March, 2016

4 Mar
Posted by Jane

Rising to the top: Bigger, better, stronger website launched for Rise Network

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The journey

We’re proud to have worked with Rise Network since their name change from Hills Community Support Group in 2012. The organisation has evolved and grown extensively in this period – taking some pretty challenging changes in their stride.

The original website we designed and built was always created as a stage 1 and was not responsive by choice. Rise Network wanted to spend the rest of the allocated budget on staff training and support on how to engage with their clients using the website, Twitter and Facebook – something which was a big success and continues to pay off.

In the first 6 months of the original site, the traffic increased 400% and the site worked really well to explain how people could access services and enabled people to get in touch with the right people. The website earned its keep.

The changing landscape

Over time, as program funding changed and their services broadened, both our team and Rise Network could see the site needed to change in structure and design to enable the content to go deeper. We recognised this early and plan ahead. This is only because we made the time to meet every 4-5 weeks to review the analytics, conversions and content in a WIP (work in progress) meeting from the day the initial site launched.

planning for change

We held content audit meetings with Rise staff and then proposed a new site map and structure. This was put to the board and the staff and then approved to be designed and built.

designing and building a new website

Over the next 3 months, designs were put together and content was collated by our team and the Rise marketing crew.

The following 3 months, saw the site being built and then filled with content section-by-section, with special attention being paid to the new engagement section, ‘How Can I Help‘ where stories showcase the benefits for businesses and individuals to volunteer time or donate funds.

The result has been a huge success and the site has grew in ranking and prominence from the day it was re-launched last month.

The key features are:

what’s next? the beginning of a new chapter

Rise Network has and continues to understand how important it is to invest in the digital positioning of their brand and we thank them for continuing to work actively with us as a cohesive team.

Today we are celebrating the new site with launchcake, drinks and nibbles – but that’s not the end of the project. It’s the beginning of a new chapter. Next week we plan the next stage for Rise’s digital journey.

Want to hear what Rise have to say about their website? Read their website launch blog.

4 Mar
Posted by Jane

Nexxis delivers new site to make it easier to rent, buy or hire inspection equipment to a broader global market

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Nexxis was introduced by another client more than 6 months before we began this project because they were finding that their website didn’t serve their market and they were at a loss to what to do next.

After many meetings and much discussion, it was clear that there was a disconnect and the only way forward was to reconsider the site structure, content and purpose.

The outcome was a site that they feel explains their process better and lets people explore products by both industry and use. Their quote form is also far more simple yet effective.

As with any digital project, the launch is just the beginning. But of course, it’s always great to celebrate!

 

4 Mar
Posted by Jane

Diabetic Foot Australia kicks into action

We are proud to announce the launch of the Diabetic Foot Australia website. This project is a key initiative of the Wound Management Innovation CRC and aims to address the silent epidemic of diabetic foot ulcers via a national clinical research diabetic foot network.

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The Queensland-based team selected Clever Starfish because we have extensive experience in the health sector and due to the success of working with local providers in their network. We loved working with this team and as expected, distance was no problem thanks to Skype.

The site has only recently gone live but is still in early stages so stay tuned and be sure to sign up to their mailing list.

You can visit their site here: https://diabeticfootaustralia.org/

4 Mar
Posted by Jane

Painted Dog launches fresh new site filled with personality

Painted Dog Research is a leading provider of market research. They wanted to update their unique but tired site with a fresh responsive design full of fun, animation and personality.

Painted Dog WordPress website relaunched by Clever Starfish

Painted Dog WordPress website relaunched by Clever Starfish

For more about this website, check out our project page or visit their new website for the up-close and personal experience.