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Archive for July, 2013

18 Jul
Posted by Monica

Take5 Temp Launches “hot” new food monitoring app into the cloud

The Take5 Temp app is a collaborative project that was scoped, managed and designed by Clever Starfish and developed by The Frontier Group.

We are very excited to finally announce the launch of this app. This project was completed early in the year, but always planned to follow the launch of their first app, Take5 Feedback.

The solution comprises of both a web app and a phone app  – much like Xero and other extremely successful business apps that have hit the market in the past 5 years. So what is it? – I hear you ask! It is an app that allows you to monitor the temperature of food and store the results in the cloud. From there, you can review the results over time and generate reports.

What problem were they trying to solve with this app, you may ask…
Businesses have to rely on staff to routinely record temperatures to ensure that food storage temperatures are within the safe means at all times at the point when food is delivered to their cafe, restaurant or venue. The classic way of doing this is with a clipboard or notepad. These get very grubby in the kitchen and are not very easy to review – should you have a problem that may have occurred from incorrect storage of a food. This method is also very easy for staff to cover their tracks. Risky business in food.

So how did we come up with the solution?
We all put our heads together to solve the problem;

  • Jeremy Wolf, Director of Take5 Temp is a trained chef, so he was aware of the strengths and weaknesses of the current systems.
  • Jane Farrow, our Managing Director, has more than 10 years of experience designing websites and web-apps so is aware of the best way to structure content and create use pathways.
  • Colin Paterson, Strategic Marketing Director of Ready for Liftoff, has decades of experience launching new products to the market and bringing together the best team to solve the issues at hand.
  • Adam Fitzgerald, CEO of The Frontier Group, has extensive experience in web apps and has been in the market of iPhone apps and Android Apps since their inception.

We spent an appropriate amount of time producing a scoping document and then ensuring the use-case was strong. We worked on a name and brand that would hold true (great work RFLO and Milkable) and a structure that will present the simplest pathways and structure for users. Once we all agreed that was sorted, we then moved into design then development.

So now its LIVE! Who needs it?
If you know someone who runs a cafe, restaurant or venue – they need this app. So tell them about it! Take5 Temp enables the use of existing phones or a work-supplied device (computer, tablet, phone, iPod!) to measure the food temperature on delivery in a flash. No fancy new equipment required! Alerts are raised for temperatures that are above or below the recommended food storage temperature and staff are notified when temperatures need to be monitored again.

Take5 Temp information is stored securely in the cloud, so it eliminates the need for paper recordings. Temperature data is tracked in real time and can be accessed anywhere with online access, so you don’t even need to be in the venue. This gives business owners the freedom to be on top of things, no matter where they are.

Below are screen captures of the website, where you can preview the app and watch the fabulous video, produced by Milkable.

take5temp

For more previews of the app design, check out our Take5 Temp project page. Cake pending! Stay tuned …

12 Jul
Posted by Davel

Chocolate and Red Wine Cake is in the Running for ‘Best LaunchCake Yet’

The Black Truffle Clever Starfish Launch Cake Photos

There’s no official ceremony or voting mechanisms, but this award is probably the most prestigious in the world of Cake1. Dubbed the Plantagecake2 (Plan-tadj-eh-cake) in homage to the generous dosage of Plantagenet Cabernet Sauvignon, this two-tier circle of chocolately goodness was baked to celebrate the launch of The Black Truffle’s new website. The recipe is from Pantry in Suburbia (Thanks Jacqui!) and since we didn’t have any fig jam handy, ours had a thick layer of ganache sandwiched in the middle like a giant chocolate creme Oreo.

Ingredients

  • 6 tablespoons unsalted butter, at room temperature
  • 3/4 cup brown sugar
  • 1/4 cup caster sugar
  • 2 eggs
  • 3/4 cup red wine
  • 1 teaspoon vanilla extract
  • 1 generous cup plain flour
  • 1/2 cup cocoa powder
  • 1 teaspoon baking powder
  • 1/4 teaspoon ground cinnamon

Method

1) Preheat the oven to 160°C, and non stick your tin (I just gave my silicon mould a spray with canola oil).

2) In a large bowl, cream the butter and sugar until it forms ribbons. Add the eggs and beat well, then the red wine and vanilla. At this point, the cake will look a little split, but its all good, it’ll come together!

3) Sift the flour, cocoa, baking powder, and cinnamon together, and add to the wet ingredients. Mix gently until combined, then spread batter into the greased tin/mould.

4) Slice up a pear into half cm slices, and arrange them gently on top of the batter in any pattern you like.

5) Bake for 25 to 30 minutes, or until a skewer comes out clean. Cool in pan for about 10 minutes, then flip out of pan and cool the rest of the way on a cooling rack. If you’re using a silicon mould, wait until its completely cooled before turning the cake out.

6) Warm up a couple of tablespoons of fig jam in a small saucepan, and brush it over the cooled cake. If you wish to add ganache just make sure the cake is fully cooled! The cake does not rise a huge amount, so I would make 2 cakes if you’re looking to layer them.

 

Footnotes

1. The world of Cake is where Starfishland exists, and is totally not made up. Like the Internet, most of its inhabitants are feline.

2. Actually it was just me that called it that. I’m going to roll with it anyway…

10 Jul
Posted by Haley

Big Sky Entertainment WA – Looks a million dollars!

Big Sky Entertainment WA, a leading Western Australian entertainment booking agency, required a rejuvenated website. When I look back at this project I am reminded of the Million Dollar Makeover car that I’ve seen driving around town lately. Just look at the website’s before and after shots.

The website was originally designed by Clever Starfish in 2010 and required a fresh new look after 3 years. We focused on simplifying the content to clearly communicate Big Sky’s core business, events, and encourage more enquiries by restructuring the entertainment pages. Rachel improved the general appearance of the website and went to town on the home page with a classy looking banner manager and feature areas.

Big Sky Home Page

Uli also transformed the original Tentacle catalogue by creating some great filters, which make it so easy for clients to find the perfect act for any event.

Big Sky Acts

We celebrated this launch with a delicious and suitably Orange cake from the Pearl of Highgate. OMG, this was so moist!

9 Jul
Posted by Monica

‘Clever Starfush’ is not outsourcing to New Zealand – Honestly!

There are three new starfish in the office this year, and two of us are from the same country and the same city – ‘Wanganui’. It’s a small city in the North Island of New Zealand, it’s well known for it’s heritage buildings and rich art culture.

Haley comes from a design background who recently moved to Perth and has joined the team as a Producer. She is super-talented and has already launched a handful of new sites.

I come from from an IT background who was born in Australia and brought up in New Zealand and returned a few years ago. I have been on a number of big projects, which means less launches and blogs but still lots of work!

PS. Hi Dad! I know you read my blogs :) We can see you on Google Analytics! x

1 Jul
Posted by Davel

Perth Theatre Company Debuts New Responsive Website

Perth Theatre Company has been part of the Perth arts scene since 1983, taking up residence at the State Theatre Centre in 2010. Their old WordPress site was in need of an overhaul to accomodate an increasing amount of content in a way that was easy to manage. We created a whole new responsive design for the website and customised pages with flexible content areas and many custom fields to keep the layout of show details consistent. The changes were dramatic, resulting in a site that is not only easier to update, but allows for more flexiblity in the way content areas are used.

Perth Theatre Company responsive website - Home page on tablet and mobile devices

The home page features a dynamic banner area, automatic preview of the latest blog post, newsletter signup field, Facebook feed and two static feature areas for promotions.

ptc1

The pages for shows use flexible content blocks with two size options, allowing a number of eye-catching previews to be set up with ease.

ptc2

The blog offers glimpses behind the scenes of PTC productions and all the latest news from the company.

ptc3

Our somewhat metaphorical LaunchCake was an apple and blueberry strudel from Corica Pastries. Like a good theatre show, strudel is complex and has several layers, leaving the consumer with a sense of fullness afterwards. (This is less than 1/3 of the strudel…the whole thing was so long it wouldn’t fit on our cake stand!)