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Archive for May, 2013

30 May
Posted by Haley

A Seriously Bold Design for Richard Timpson Solicitors and Migration Agents

Lawyers are, by nature, serious professionals. We’re fortunate to work with Richard Timpson Solicitors and Migration Agents, who break all legal stereotypes and originally began working with Clever Starfish due to a shared interest in heavy metal. Yes, I do mean heavy metal music!

Richard Timpson asked us to design an innovative website that promoted the company’s new business focus as an immigration law specialist.

Richard Timpson website design

 

We developed a bold new look and feel that reflects Richard Timpson’s personality. The new website features a responsive design and horizontal scrolling. The website also includes a blog, which will be regularly updated to encourage new business and better content relevancy for SEO rankings.

Richard Timpson home page design

It didn’t take long to find a suitable launch cake theme, orange was the obvious choice!

15 May
Posted by Haley

Taking The Lift Effect Website to New Heights

A new website should be something to get excited about right? Unfortunately, for Clare Goodman her recent website experience was far from exciting. Clare’s website conveyed messages of a friendly self help and personal development business. For anyone familiar with The Lift Effect, they’ll tell you it is anything but; The Lift Effect provides blue chip clients with challenging corporate programmes that build successful leaders. Needless to say the website was all wrong.

We sat down with Clare and immediately began to evaluate and reshape the website – mostly through simple content changes using WordPress. Gone were the niceties of self help and personal development. These were replaced with a focus on key words like leadership, neuroscience and cognitive strategies.

After our meeting, we spent our time redesigning the skin of the website. This sounds like a big task but it’s amazing what can be achieved by changing a few colours and fonts here and there.

Left Effect website redesign

We then focused our energy on a key issue – the home page. By simply removing Clare’s photo from the banner we created a stronger corporate presence using bold iconography and a new dominant colour palette. We identified that the website didn’t communicate The Lift Effect’s services in our initial meeting. This issue was resolved by designing an eye-catching Services panel that clearly summarises the programmes available.

Lift Effect website design refresh

It all sounds pretty easy, doesn’t it? That’s because it was. This was a fantastic project, which the whole team enjoyed (Clare and Starfish included). Not only did we reshape a misguided website into something great but we also totally transformed Clare’s approach to her website. She now feels a sense of pride, ownership and that all important excitement when a website goes live.

This is a perfect example of how a bit of listening and strategic thinking really can go a long way – see we’re not just a pretty face!

As part of the team, we invited Clare in to share in our excitement. Launch cake time!

14 May
Posted by Monica

Fresh New Look Responsive site goes live for Barclays Building Services

We are excited to announce the launch of the fresh-look Barclays Building Services (BBS) WordPress website, which has been brightened up with fresh new content and now supports mobile devices. BBS has been a client for four years and whilst their old site was still in working order, it needed to be matched to the latest marketing materials that were created by the talented bunch at Milkable.

The family-owned business was established more than 25 years ago and provides high quality building services to insurance and loss adjusters around Western Australia covering the following regions:

  • Busselton – Southwest Region
  • Kalgoolie – Goldfields-Esperance Region
  • Geraldton – Midwest Region
  • Karratha – Pilbara Region

Barclay's responsive website

They have experienced substantial growth in the last few years (in team and coverage) and wanted to be able to source new suppliers to work with and therefore needed the site to be able to streamline this process. Suppliers can now submit their expressions of interest online. The site also features a gallery so that new and existing clients can see examples of work Barclays Building Services has completed.

To celebrate the launch of the new site, we munched on a delightful selection of treats from the David Jones’ food court.

 

10 May
Posted by Jane

Asia Through the Lens of Stewart & Murphy

Over the last few years we’ve created portfolio websites for many fantastic photographers, but when we saw Ray Stewart and Daniel Murphy’s work from South-East Asia, we were seriously impressed.

The simple dark design lets their vibrant urban and natural landscape images take visual precedence, and the room view feature gives visitors an idea of how the prints would look in a lounge or foyer.

stewartmurphy-home

stewartmurphy-listing

stewartmurphy-detail

Often we’ll try and match our LaunchCake to the project in some way. Sometimes it’s a clear association with the design or content. Sometimes the link is more obscure. Sometimes we just feel like ice cream cake. If you were trying to find the opposite-cake for Stewart & Murphy’s website, this is probably it!