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Archive for April, 2008

15 Apr
Posted by Clever Starfish

New site for Bellydance WA

The Starfish team are proud to announce the launch of a new web site for Bellydance WA.

School director Renate van Dordrecht wanted a stylish and exciting new site to promote the classes and festivals that Bellydance WA run. Of particular importance was the ability for Renate to easily maintain the content on the site, and update the class schedules. And of course, the site had to have a look and feel (and flair!) to match Renate’s classes!

Bellydance WA is sponsoring the 2008 WAMED dance festival, so Renate wanted to provide all of the event information in a clean and easy to read way.

We setup the new site to be maintained by Renate in Adobe Contribute, with the "What’s Shaking" section powered by the WordPress blogging engine.

We also set up an easy to manage mailing list system for keeping students and other interested people up to date on happenings around the school and the art of bellydancing in general.

We wish Renate all the best for WAMED 2008!

13 Apr
Posted by Clever Starfish

New logo, branding and web site for Full Circle Feedback

Full Circle Feedback (FCF) is a company that specialises in some very niche areas of the human resources and management consulting field – organisational surveys, staff surveys and 360 degree feedback evaluations. The company has been a long-term client of Clever Starfish and of Dave in particular, who has looked after their custom survey software for a number of years. So when it was time to refresh the company’s branding and build a new web site, we were happy to be involved.

Mark, Maryanne and the team at FCF knew they wanted to make a big impression. They wanted a polished, professional look, but wanted to avoid the tired corporate clich├ęs used by many of their competitors. Their new logo needed to remind their existing customers of their familiar old logo, yet be simpler, more modern, and flexible in the ways it could be used. Feedback from existing clients suggested that the strong, bold colours that FCF had always used made a memorable impression, so they wanted to stick with the general colour palette. In addition, the old site had good search engine rankings for some key terms related to FCF’s business, so maintaining that positioning was an important aspect of the new project.

We think the new logo, branding and final web site design manage to hit all of those targets. Like many sites we have built lately, this site is maintained by the FCF team using Adobe Contribute, with the news section powered by WordPress. Due to the size of the site and the wealth of information contained in it, we added a full text search. We also created a custom email newsletter template so that FCF can keep their clients up-to-date on happenings within the company. Search engine rankings have been maintained, and we’re working on an ongoing basis to keep improving the site’s search visibility.

Mark has let us know that feedback from clients about the new site has been very positive. Check it out: Full Circle Feedback – the 360 Degree Feedback Experts.

4 Apr
Posted by Clever Starfish

Fresh pasta takeaway: PastaCup launches!

We’re especially happy when we can help local businesses that we are customers of ourselves. That’s the case with fresh pasta restaurant PastaCup, which is the re-branded version of our very favourite eatery in North Perth. The Starfish team have been eating there for over 2 years now, so we can attest that everything they say on their new web site is true – it’s all fresh and it really does taste real good!

The launch of the PastaCup web site coincides with the opening of the new take-away only Melville PastaCup store. For this project, we worked with branding and advertising agency The Globe, who worked not only on the logo and web site design but also branding for the entire store concept.

So if you’re passing through Melville or North Perth, we suggest giving PastaCup a try (the North Perth store has eat-in, while Melville is take-away only). Dave recommends the three cheese ravioli with sausage, Al can’t pass up spinach fettucine with shrimp d-lux, Levi goes for the more traditional fettucine carbonara, and Kay just loves the gnocchi arrabiata. Oh, and they make a really good lasagne (meat eater or veg head). Hmmm, now I’m hungry…

3 Apr
Posted by Clever Starfish

New ColdFusion User Group site

The picture featured above is a first for the starfish team – a cake with one of their web sites on it!

The design pictured is the new ColdFusion User Group of WA web site. Kay and Dave have been long time members and supporters of CFUGWA – right from it’s inception, way back in 2001 or so – so when user group manager Andrew Mercer announced a site redesign competition, we put Levi to work to come up with something cool. Then, Al took Levi’s design and wove some HTML/CSS magic. Put to a vote of the members, the resulting prototype just edged out a very strong competitor to win the prize, an Adobe software package of our choice.

We launched in style with the cake, at a special meeting of the CFUG at Curtin university last Tuesday. The site is powered by YourSite, the ColdFusion-based CMS/hosting solution from fellow CFUGWA member Brett Payne-Rhodes. We think it’s one of the best-looking CF user group sites around, but we might be just a little bit biased!